One screen for many, Amazon in cars, foldable laptops and Spotify Podcast Ads, are the highlights from this year's CES. Read More...
View articleSpotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...
View article“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...
View articleLuminary launched their subscription-based app, the BBC pulled their podcasts from Google's app, and Sirius XM announced some of their talk shows will...
View articleRoundup of top news in martech from the week of April 16-23, 2019. Read More...
View articleAd blockers could cost advertisers more than $40 billion by 2020. Three examples of what companies like Spotify are doing to eliminate the need altoge...
View articleIf 100 people looked at their 'made for you' playlist on Spotify, we'd have 100 different playlists. How can we do that level of personalization in co...
View articlePeople would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with i...
View articleA microsite is a single web page separate from the company homepage. A great launchpad for new ideas and creativity, and can be up to 4x more effectiv...
View articleWe're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...
View article"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...
View articleWe're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...
View articleResearching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...
View articleOver the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...
View articleThose of us with an interest in digital business are obsessed with disruption. We’ve seen Amazon, with its infinite shelves, disrupt book retailers. W...
View articleWith 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity betwe...
View articleSpotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...
View articleHere are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...
View articleData does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out d...
View articleThis week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleA song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...
View articlePerfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...
View articleMother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reac...
View articleFrom Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...
View articleThis week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...
View articleWhen it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid apps. Social...
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