With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun.
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
Brands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz.
The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company generate its substantial revenue?
Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as examples of good and bad.
Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows that mobile ad blocking is on the rise.
Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing and dancing this week. Oh and don't forget the Thanksgiving turkey!
Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016.
This is a roundup of new hires and promotions in the digital marketing industry during September of 2015.