Key marketing technology takeaways from CES 2020

Disruptive MarTech Key marketing technology takeaways from CES 2020

3y Barry Levine

Key marketing technology takeaways from CES 2020

One screen for many, Amazon in cars, foldable laptops and Spotify Podcast Ads, are the highlights from this year's CES. Read More...

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The rise of Spotify as an advertising channel

Emerging Technology The rise of Spotify as an advertising channel

3y Tereza Litsa

The rise of Spotify as an advertising channel

Spotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...

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Voice technology: Why Adobe says marketers should focus on user design

Design Voice technology: Why Adobe says marketers should focus on user design

4y Tereza Litsa

Voice technology: Why Adobe says marketers should ...

“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...

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The podcast content debate: Paywalls, distribution, and exclusivity

Content The podcast content debate: Paywalls, distribution, and exclusivity

4y Sam Balter

The podcast content debate: Paywalls, distribution...

Luminary launched their subscription-based app, the BBC pulled their podcasts from Google's app, and Sirius XM announced some of their talk shows will...

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Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

Disruptive MarTech Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

4y Kimberly Collins

Martech news roundup: Salesforce acquires MapAnyth...

Roundup of top news in martech from the week of April 16-23, 2019. Read More...

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How emerging tech is eliminating the need for ad blockers

Digital Advertising How emerging tech is eliminating the need for ad blockers

4y Heidi Cuthbert

How emerging tech is eliminating the need for ad b...

Ad blockers could cost advertisers more than $40 billion by 2020. Three examples of what companies like Spotify are doing to eliminate the need altoge...

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The Spotify effect: Personalize content experiences to engage prospects

AI & Automation The Spotify effect: Personalize content experiences to engage prospects

4y Randy Frisch

The Spotify effect: Personalize content experience...

If 100 people looked at their 'made for you' playlist on Spotify, we'd have 100 different playlists. How can we do that level of personalization in co...

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Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers

Content Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers

4y Mike O'Brien

Brands as publishers: What makes Casper, Airbnb an...

People would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with i...

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Three reasons you should launch a microsite in 2019

Digital Marketing Three reasons you should launch a microsite in 2019

4y Emily Alford

Three reasons you should launch a microsite in 201...

A microsite is a single web page separate from the company homepage. A great launchpad for new ideas and creativity, and can be up to 4x more effectiv...

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6 ways HQ Trivia could open up to advertisers

Digital Marketing 6 ways HQ Trivia could open up to advertisers

5y Mike O'Brien

6 ways HQ Trivia could open up to advertisers

We're probably not the only ones who play HQ Trivia every afternoon and then speculate about how the game doesn't have an advertising model, but what ...

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[Study] Capitalizing on "mobile moments" is the key to connecting with consumers

Mobile [Study] Capitalizing on "mobile moments" is the key to connecting with consumers

5y Mike O'Brien

[Study] Capitalizing on "mobile moments" is the ke...

"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

Email 7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

5y Mike O'Brien

7 email marketing lessons from Dollar Shave Club, ...

We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...

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6 retail brands who are nailing the app game

Ecommerce 6 retail brands who are nailing the app game

5y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

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Unlocking email marketing's full potential with the human touch

Email Unlocking email marketing's full potential with the human touch

5y Mike O'Brien

Unlocking email marketing's full potential with th...

Over the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...

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Analog pockets in a digital world: Questioning the inevitability of digital disruption

Digital transformation Analog pockets in a digital world: Questioning the inevitability of digital disruption

5y Luke Richards

Analog pockets in a digital world: Questioning the...

Those of us with an interest in digital business are obsessed with disruption. We’ve seen Amazon, with its infinite shelves, disrupt book retailers. W...

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Four ways brands can ensure they delight their customers on social media

Community Management Four ways brands can ensure they delight their customers on social media

6y Andrew Warren-Payne

Four ways brands can ensure they delight their cus...

With 80% of brands believing they provide good social customer service but only 8% of customers agreeing, it is easy to see there is a disparity betwe...

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Spotify trades users commercials for branded moment video ads

Display Advertising Spotify trades users commercials for branded moment video ads

6y Al Roberts

Spotify trades users commercials for branded momen...

Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ...

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Seven cases of brands with brilliant product copy

Ecommerce Seven cases of brands with brilliant product copy

7y Mike O'Brien

Seven cases of brands with brilliant product copy

Here are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...

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How brands like Netflix and Spotify use data visualisation for social campaigns

Acquisition How brands like Netflix and Spotify use data visualisation for social campaigns

7y Andreas Krasser

How brands like Netflix and Spotify use data visua...

Data does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out d...

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The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

Media The Digital Download: In with TAG anti-fraud program; out with Facebook Exchange

7y Mike O'Brien

The Digital Download: In with TAG anti-fraud progr...

This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

7y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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How M&M's mastered multilingualism for its milestone birthday

Strategies How M&M's mastered multilingualism for its milestone birthday

7y Mike O'Brien

How M&M's mastered multilingualism for its milesto...

A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...

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Viewability has much more gray area than you realize [Study]

Ad Industry Metrics Viewability has much more gray area than you realize [Study]

7y Mike O'Brien

Viewability has much more gray area than you reali...

Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...

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Three last minute tips to make your Mother's Day marketing resonate

Email Three last minute tips to make your Mother's Day marketing resonate

7y Mike O'Brien

Three last minute tips to make your Mother's Day m...

Mother's Day shoppers have a tendency to procrastinate so even though the holiday is just a few days away, it's not too late for your messages to reac...

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Nine retail brands rocking Instagram

Ecommerce Nine retail brands rocking Instagram

7y Mike O'Brien

Nine retail brands rocking Instagram

From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...

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The Digital Download: Transparency, viewability win the week's news

Media The Digital Download: Transparency, viewability win the week's news

7y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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Six things you should be measuring on your app

Mobile Six things you should be measuring on your app

7y Mike O'Brien

Six things you should be measuring on your app

When it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid apps. Social...

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