The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...
View articleWith the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun. Read More...
View articleTo achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...
View articleBrands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Re...
View articleThe Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...
View articleNative advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as exampl...
View articleAd blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...
View articleBetween "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing an...
View articleCreating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016. Read More...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...
View articleBrands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, accor...
View articleWe Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...
View articleThe evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...
View articlePandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to...
View articleAccording to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...
View articleAudio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Read Mo...
View articleIn this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to bui...
View articleSpotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Read More...
View articleDespite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video a...
View articleSpotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be availa...
View articleThe music in 7,000 Starbucks locations will be powered by Spotify, per letters of intent the two brands signed earlier this week, connecting them in a...
View articleToday, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...
View articleIn the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order ...
View articleAs most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was ...
View articleTic Tac is drawing on celebrities in Singapore, Indonesia, and the Philippines to target Millennials in a design-your-own packaging contest. Read More...
View articleThe director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it e...
View articlePlatforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship betwee...
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