Starting Friday, Uber users in 10 cities across the world will be able to sync the app with their Spotify accounts, controlling the music during their...
View articleJust one week after pulling her music off Spotify, Taylor Swift partnered with American Express to launch a new app that promotes the album, while all...
View articleIn exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening. Re...
View articleThere's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model? Read More...
View articleThe soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where the...
View articleSpotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platform...
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During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...
View articleWith the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless oppo...
View articleThe ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-...
View articleA video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. R...
View articleGucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11....
View articleAs streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with sub...
View articleBeats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Read More...
View articleThe brand seeks to make moderation aspirational to men in their mid-20s in its Dance More, Drink Slow campaign, which includes videos and music. Read ...
View articleThe German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' c...
View articleThe music streaming service has confirmed a number of leading advertisers as it made its platform available in Hong Kong, Singapore, and Malaysia. Rea...
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