Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...
View articleA successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engagin...
View articleSprint has partnered with Roadtrippers to plot a summertime road trip for its Frobinson framily, but experts say the campaign's goals and ROI potentia...
View articleTo push its new plan for the modern American family, Sprint is partnering with HelloGiggles to host a virtual Oscar party on Twitter that invites the ...
View articleThe promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400. Read...
View articleDigitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from ...
View articleSprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for bra...
View articleWunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Read More...
View articleFall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire...
View articleThe likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Read More...
View articleThe marriage of Kate Middleton and Prince William inspired marketers to develop custom ads and entertaining apps. Read More...
View articleTech and telecom brands accounted for 39 percent of the Promoted Trends in March. Read More...
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