Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl.
A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engaging and effective way.
Sprint has partnered with Roadtrippers to plot a summertime road trip for its Frobinson framily, but experts say the campaign's goals and ROI potential are unclear.
To push its new plan for the modern American family, Sprint is partnering with HelloGiggles to host a virtual Oscar party on Twitter that invites the whole "framily."
The promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400.
Digitas secured the first native ad distribution partnership for Sprint with The Huffington Post to showcase exclusive behind-the-scenes footage from E3 on the IGN E3 VIP page.
Sprint and Telefonica are joining forces to increase the reach of their respective mobile advertising networks and collaborate on targeted ads for brands around the globe. The carriers' alliance reaches a combined 370 million customers, with Sprint servicing 55 million customers in the US and Telefonica counting more than 314 million customers across 25 countries in Latin America and Europe. As teams work with advertisers and agencies to plan more multi-national campaigns, the alliance is also expected to expand to Asia.
Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network.
Fall brings with it opportunities to align your brand with a subject that's of immediate interest to consumers, as Starbucks, Zappos, and Marie Claire show.
The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads.