AT&T has said it's relaunching the AppNexus supply-side platform (SSP) as Xandr Monetize, and adding capabilities for Over-the-Top (OTT) TV ad sales. ...
View articleLiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...
View articleConflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know. Read More...
View articleThe Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and und...
View articleCharlie Wang talks through the finer points of planning a programmatic strategy for China. Read More...
View articleThis buying concept essentially changes the operating model between brands, media agencies, and publishers. Read More...
View articleAn overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Read More...
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