Conflict of interest remains a major hurdle in the development of China's programmatic landscape. Here is what clients need to know.
The Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and understand their diverse audience.
Charlie Wang talks through the finer points of planning a programmatic strategy for China.
This buying concept essentially changes the operating model between brands, media agencies, and publishers.
An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms.