How does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its own thing.
As the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand out this summer.
According to some agency higher-ups, the quickly-growing digital space calls for constant innovation.
Many brands have mastered the art of marketing through Twitter. Check out these 10 examples and see what you can apply to your own social media efforts.
Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing opportunities for this holiday season.
Staples' new campaign is intended to draw attention the brand’s expanded product selection for small business owners by eventually replacing the L with items not typically associated with Staples.
Customer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well, and some that are not.
BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep.
Walgreen's, JC Penney, and Staples are using ShopLocal circulars on Facebook.