Why the reality of a virtual world is closer than we think
Acquisition

Why the reality of a virtual world is closer than we think

8y Sophie Loras

Why the reality of a virtual world is closer than ...

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...

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Then and now: the evolution of branding
Acquisition

Then and now: the evolution of branding

8y Mike O'Brien

Then and now: the evolution of branding

Budweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...

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Five ways to master marketing on Reddit
Social Media

Five ways to master marketing on Reddit

8y Tessa Wegert

Five ways to master marketing on Reddit

After years of being dismissed as the underdog of social, Reddit now rivals major platforms like Facebook. How can marketers incorporate it into their...

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The force is strong: The best of Star Wars marketing
Strategies

The force is strong: The best of Star Wars marketing

8y Mike O'Brien

The force is strong: The best of Star Wars marketi...

Brands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Re...

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10 select Chrome extensions for content marketers
Content

10 select Chrome extensions for content marketers

8y Yuyu Chen

10 select Chrome extensions for content marketers

10 Chrome extensions to increase your productivity. Read More...

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Tweets of the Week: The Force Awakens among brands
Social

Tweets of the Week: The Force Awakens among brands

8y Yuyu Chen

Tweets of the Week: The Force Awakens among brands

This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18. Read More...

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Harnessing the Force: marketing lessons from 'Star Wars'
Asia

Harnessing the Force: marketing lessons from 'Star Wars'

8y Mandeep Grover

Harnessing the Force: marketing lessons from 'Star...

As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...

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