Starbucks’ brand suffers following politically-infused announcement
In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next five years.
Starbucks
How Fortune 500 brands use Instagram and what every brand can learn
Many brands have already embraced the power of Instagram, but there are many interesting lessons we can all learn from the Fortune ... read more
Stats of the week: All about mobile apps
What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A.
Google beats Apple to become world’s most valuable brand [Study]
Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is back on top.
What makes Ben & Jerry’s so good at social?
According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand doing right?
The U.K. Government’s top five tips for dodging disruption
Being comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital Service.
Brands’ Snapchat handles: ClickZ’s master list
If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list for you.
Seventeen brands with stellar Snapchat Stories
If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really nail it.
10 things to consider before changing your loyalty program
Not everyone was happy when Starbucks decided to change up its loyalty program, but the brand executed it correctly. Here are 10 tips for following suit.
All customers are not created equal, says American Apparel CDO
One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually be measured.
