Ten examples of how brands stand out on Instagram

Social Media Marketing Ten examples of how brands stand out on Instagram

2y Tereza Litsa

Ten examples of how brands stand out on Instagram

Instagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...

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6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

Email & Automation 6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

2y Mike O'Brien

6 examples of perfect proactive triggered emails f...

Triggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....

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The state of mobile payments going into 2019 and beyond

Mobile The state of mobile payments going into 2019 and beyond

2y Mike O'Brien

The state of mobile payments going into 2019 and b...

Adoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...

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Location, location, location: Where do Snapchat users go before shopping?

Social Media Marketing Location, location, location: Where do Snapchat users go before shopping?

3y Mike O'Brien

Location, location, location: Where do Snapchat us...

Much more forthcoming with marketers these days, Snapchat has valuable location data that demonstrates where users tend to go before and after they sh...

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Technology enables brands to evolve their loyalty programs

Strategy & Leadership Technology enables brands to evolve their loyalty programs

3y Mike O'Brien

Technology enables brands to evolve their loyalty ...

Loyalty programs are older than the state of California (seriously). Technology has enabled brands to evolve their programs, earning more loyalty. Rea...

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Chatting with bots: How well 5 brands' chatbots actually work

Chatbots Chatting with bots: How well 5 brands' chatbots actually work

3y Mike O'Brien

Chatting with bots: How well 5 brands' chatbots ac...

We usually write about what chatbots can do, rather than how well they do it, so we're testing branded bots from the likes of Sephora, eBay, and H&...

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7 attributes of a marketing leader

Strategy & Leadership 7 attributes of a marketing leader

3y Marisa Ricciardi, Ricciardi Group

7 attributes of a marketing leader

Marketers now have the ability to give brands a level of intimacy and exposure we couldn’t have imagined even a decade ago. We won’t be able to take a...

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Mobile customers want brands to be more like Uber when they shop locally

Mobile Mobile customers want brands to be more like Uber when they shop locally

3y Brian Solis

Mobile customers want brands to be more like Uber ...

Customers are expressing on-demand expectations on smartphones when they want to buy or do anything with a "near me" search. With these keyword search...

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Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?

Strategy & Leadership Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?

3y Emily Alford

Attention seeking announcements: Is causing a stir...

What’s the real value of having your brand caught up in a social media moment? As more brands attempt to recreate Wendy’s model for social success, th...

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How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience

Retail How Starbucks, Sam's Club, and Sugarfina are enhancing the in-store experience

3y Mike O'Brien

How Starbucks, Sam's Club, and Sugarfina are enhan...

Though no consumers actually use the word "omnichannel," retailers strive to give them seamless shopping experiences, no matter where or how they shop...

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How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

Mobile How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

3y Mike O'Brien

How Deloitte Digital helped Chipotle revamp its re...

After food safety concerns hurt Chipotle's popularity, the brand turned to Deloitte Digital to help restore its reputation with an improved mobile app...

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5 brands that prove chatbot-powered marketing is the future

Chatbots 5 brands that prove chatbot-powered marketing is the future

3y Emily Alford

5 brands that prove chatbot-powered marketing is t...

As personal assistants like Siri and Alexa become a normal part of consumers’ digital experiences and our interactions with devices get increasingly m...

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What's your Alexa strategy?: Smart speakers and their role in the customer journey

AI & Automation What's your Alexa strategy?: Smart speakers and their role in the customer journey

3y Mike O'Brien

What's your Alexa strategy?: Smart speakers and th...

Voice commerce is projected to explode over the next few years, from $2 billion today to more than $40 billion by 2022. But marketers don't have four ...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Strategy & Leadership Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

3y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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Seven ways brands can leverage Instagram Stories

Social Media Marketing Seven ways brands can leverage Instagram Stories

3y Tereza Litsa

Seven ways brands can leverage Instagram Stories

Instagram Stories have quickly become a powerful feature to improve engagement. Here we provide an overview of the most popular brands for every indus...

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How can retailers improve their mobile app experience?

Ecommerce How can retailers improve their mobile app experience?

3y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

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ClickZ's top 5 tech predictions for 2018

Emerging Technology ClickZ's top 5 tech predictions for 2018

3y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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Flashback to the forecast: Revisiting our 2017 predictions

Strategy & Leadership Flashback to the forecast: Revisiting our 2017 predictions

3y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

3y Sam Carter

6 changes in marketing measurement that will impac...

Too many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...

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Artificial intelligence in action: 5 brands brilliantly executing AI

AI & Automation Artificial intelligence in action: 5 brands brilliantly executing AI

4y Mike O'Brien

Artificial intelligence in action: 5 brands brilli...

AI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech g...

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Starbucks' brand suffers following politically-infused announcement

Campaigns Starbucks' brand suffers following politically-infused announcement

4y Al Roberts

Starbucks' brand suffers following politically-inf...

In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...

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How Fortune 500 brands use Instagram and what every brand can learn

Social How Fortune 500 brands use Instagram and what every brand can learn

5y Tereza Litsa

How Fortune 500 brands use Instagram and what ever...

Many brands have already embraced the power of Instagram, but there are many interesting lessons we can all learn from the Fortune 500 Instagram Repor...

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Stats of the week: All about mobile apps

Ad Industry Metrics Stats of the week: All about mobile apps

5y Mike O'Brien

Stats of the week: All about mobile apps

What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....

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Google beats Apple to become world's most valuable brand [Study]

Ad Industry Metrics Google beats Apple to become world's most valuable brand [Study]

5y Mike O'Brien

Google beats Apple to become world's most valuable...

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...

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What makes Ben & Jerry's so good at social?

Social What makes Ben & Jerry's so good at social?

5y Mike O'Brien

What makes Ben & Jerry's so good at social?

According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand...

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The U.K. Government's top five tips for dodging disruption

Conference Coverage The U.K. Government's top five tips for dodging disruption

5y Mike O'Brien

The U.K. Government's top five tips for dodging di...

Being comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital ...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

5y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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