Tweets of the Week: Send Kisses to Fathers and Loved Ones
Social

Tweets of the Week: Send Kisses to Fathers and Loved Ones

9y Yuyu Chen

Tweets of the Week: Send Kisses to Fathers and Lov...

This week, brands avoided the hard news and instead stuck to love-filled holidays, like Father’s Day and National Kissing Day. Read More...

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Instagram Beefs Up Ad Offerings
Social

Instagram Beefs Up Ad Offerings

9y Mike O'Brien

Instagram Beefs Up Ad Offerings

In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its ...

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Spotify Transitions from Music App to Video Platform
Media

Spotify Transitions from Music App to Video Platform

9y Emily Alford

Spotify Transitions from Music App to Video Platfo...

Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be availa...

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Starbucks And Spotify Team Up To Create "Music Ecosystem"
Marketing

Starbucks And Spotify Team Up To Create "Music Ecosystem"

9y Mike O'Brien

Starbucks And Spotify Team Up To Create "Music Eco...

The music in 7,000 Starbucks locations will be powered by Spotify, per letters of intent the two brands signed earlier this week, connecting them in a...

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Wearables Are Still In Their First Inning
Media

Wearables Are Still In Their First Inning

9y Mike O'Brien

Wearables Are Still In Their First Inning

The popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have qu...

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How Advertising Can Benefit From the 'Sharing Economy'
Marketing

How Advertising Can Benefit From the 'Sharing Economy'

9y Jeanniey Mullen

How Advertising Can Benefit From the 'Sharing Econ...

Could the sharing economy be the next way for marketers to boost brand loyalty? Read More...

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Why Location-Based Emails Are So Important for Your Brand
Email

Why Location-Based Emails Are So Important for Your Brand

9y Mike O'Brien

Why Location-Based Emails Are So Important for You...

Location-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to str...

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Build Your Business by Aligning Policy With the Social Web
Marketing

Build Your Business by Aligning Policy With the Social Web

9y Dave Evans

Build Your Business by Aligning Policy With the So...

Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of...

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Instagram Followers Don't Equal Engagement [Study]
Data insights

Instagram Followers Don't Equal Engagement [Study]

9y Mike O'Brien

Instagram Followers Don't Equal Engagement [Study]

A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbuck...

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Starbucks Is Brewing Up a Content-Led Media Company
Marketing

Starbucks Is Brewing Up a Content-Led Media Company

9y Yuyu Chen

Starbucks Is Brewing Up a Content-Led Media Compan...

The coffee chain is reportedly backing a media production start-up in collaboration with a former journalist from The Washington Post. Read More...

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Brands Not Showing Enough Love for Valentine’s Day
Marketing

Brands Not Showing Enough Love for Valentine’s Day

9y Yuyu Chen

Brands Not Showing Enough Love for Valentine’s Day

Across the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holida...

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Why You Should Loosen Your Company’s Social Media Policy
Community Management

Why You Should Loosen Your Company’s Social Media Policy

9y Russ Fradin

Why You Should Loosen Your Company’s Social Media ...

Your social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand. Read M...

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Will Losing Starbucks Mean the End of Square?
Media

Will Losing Starbucks Mean the End of Square?

9y Mike O'Brien

Will Losing Starbucks Mean the End of Square?

With the impending discontinuation of the Wallet app, the world's largest coffee company will no longer take Square's payments, instead focusing on it...

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Starbucks UK Debuts Location-Based Mobile Ads; Beacons Meet Shoppers on Regent St.
Media

Starbucks UK Debuts Location-Based Mobile Ads; Beacons Meet Shoppers on Reg...

9y Mike O'Brien

Starbucks UK Debuts Location-Based Mobile Ads; Bea...

Starbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of...

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6 Brands That Are Killing It on Instagram
Social

6 Brands That Are Killing It on Instagram

9y Bob Cargill

6 Brands That Are Killing It on Instagram

These six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms...

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5 Tips to Get Your Brand Noticed Online in 2015
Marketing

5 Tips to Get Your Brand Noticed Online in 2015

9y Jasmine Sandler

5 Tips to Get Your Brand Noticed Online in 2015

Online branding is an important component of digital marketing, so here are five tips for getting your brand noticed in 2015. Read More...

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Important Facets of Social Selling
Social

Important Facets of Social Selling

10y Jasmine Sandler

Important Facets of Social Selling

If you're not utilizing social media to help your company grow its brand and generate leads - wake up! Here are some tips for how to take full advanta...

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Mobile Payments Take a Bold New Place In Equation
Media

Mobile Payments Take a Bold New Place In Equation

10y Shannon E. Denison

Mobile Payments Take a Bold New Place In Equation

The mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Re...

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How to Manage Facebook Pages as a Multi-Unit Brand
Local

How to Manage Facebook Pages as a Multi-Unit Brand

10y Angie Pascale

How to Manage Facebook Pages as a Multi-Unit Brand

If you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your glob...

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The Future Is Now
Marketing

The Future Is Now

10y Michelle Killebrew

The Future Is Now

Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruitio...

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Social Engagement Comes in Many Forms [#CZLSF]
Conference Coverage

Social Engagement Comes in Many Forms [#CZLSF]

10y Mike O'Brien

Social Engagement Comes in Many Forms [#CZLSF]

At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. ...

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When Content Meets Social - Aligning the Content Message to the Social Medium
Social

When Content Meets Social - Aligning the Content Message to the Social Medi...

10y Roger Katz

When Content Meets Social - Aligning the Content M...

As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...

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Tweet-a-Coke Seeks to Engage Movie-Going Teens
Social

Tweet-a-Coke Seeks to Engage Movie-Going Teens

10y Lisa Lacy

Tweet-a-Coke Seeks to Engage Movie-Going Teens

The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to tee...

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Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?
Social

Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

10y Lisa Lacy

Brands on Yo: Cheap Move for Press or Legit Market...

While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Rea...

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Location, Utility, and Relevancy - the Magic Combination for Brands on Mobile?
Local

Location, Utility, and Relevancy - the Magic Combination for Brands on Mobi...

10y Jason Burby

Location, Utility, and Relevancy - the Magic Combi...

There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great valu...

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#CZLNY: The Power of Visual Storytelling
Social

#CZLNY: The Power of Visual Storytelling

10y Lisa Lacy

#CZLNY: The Power of Visual Storytelling

On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increas...

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Use Niche Marketing to Build Big Profits with CRM
Automation

Use Niche Marketing to Build Big Profits with CRM

10y Ramon Ray

Use Niche Marketing to Build Big Profits with CRM

Sometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fac...

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