This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...
View articleOriginally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...
View articleAs African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...
View articleYouTube's first ten years have produced some great ads, and in conjunction with The Webby Awards, viewers recently got to chose their favorites. Read ...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...
View articleBecause training resources are Facebook's top request from its advertisers, the social media giant launched a series of courses on everything from how...
View articleBy bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total c...
View articleWearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will...
View articleGlobal marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and en...
View articleYahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant. Read More...
View articleGoogle has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and ...
View articleKer Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Read More...
View articleAgencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Read More...
View articleJonathan Bokor is joining MediaVest as senior vice president and director of advanced media. Read More...
View articleYahoo Hong Kong emerges as one beneficiary of the largesse. Read More...
View articleWith market saturation in top tier cities, the Yangtze Study is a large-scale research to find out digital habits in China's lower tier cities and its...
View articleMediabrands buys Spring Creek Group; Chris Allen shifts to new role at Starcom USA, MRM London and Meteorite Merge. Read More...
View articleNew agency hires at Starcom, Rokkan, and Big Spaceship; CBS VP moves to Say Media. Read More...
View articleExclusive Q&A with the head of the social giant's new global agency relations team. Read More...
View articleSMG has dibs on addressable TV ad inventory at national scale. Read More...
View articleAppointment unites the agency's digital and print spending activities under one reporting structure. Read More...
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