Weekly martech review: Moesif lands $3.5M for API analytics, influencer marketing, Amazon new viewability standard
Disruptive MarTech

Weekly martech review: Moesif lands $3.5M for API analytics, influencer mar...

5y Kimberly Collins

Weekly martech review: Moesif lands $3.5M for API ...

We review the top news in martech from the week of December 31, 2018–January 7, 2019. Read More...

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Weekly martech review: MetaCX Scott McCorkle, HCL buys IBM products, Firely launches $21.5 seed funding
Disruptive MarTech

Weekly martech review: MetaCX Scott McCorkle, HCL buys IBM products, Firely...

5y Kimberly Collins

Weekly martech review: MetaCX Scott McCorkle, HCL ...

We review the top news in martech from the week of December 3–10, 2018. Read More...

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How can chief marketing officers use disruption to stay ahead?
Asia

How can chief marketing officers use disruption to stay ahead?

8y Sophie Loras

How can chief marketing officers use disruption to...

Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...

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How the future of advertising is in servicing the 'moment'
Asia

How the future of advertising is in servicing the 'moment'

8y Sophie Loras

How the future of advertising is in servicing the ...

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...

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Why the reality of a virtual world is closer than we think
Acquisition

Why the reality of a virtual world is closer than we think

8y Sophie Loras

Why the reality of a virtual world is closer than ...

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...

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What can digital marketers learn from start-ups?
Asia

What can digital marketers learn from start-ups?

8y Andreas Krasser

What can digital marketers learn from start-ups?

Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams ...

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Getting over three mar-tech hurdles: are you ready?
Marketing

Getting over three mar-tech hurdles: are you ready?

8y Stephanie Miller

Getting over three mar-tech hurdles: are you ready...

Mar-tech is expected to thrive throughout 2016. How can marketers prepare themselves for the challenges that will accompany these advancements? Read M...

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The digital download: Periscope in your Tweets and apps in your Uber
Headline News

The digital download: Periscope in your Tweets and apps in your Uber

8y Yuyu Chen

The digital download: Periscope in your Tweets and...

This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...

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Why e-commerce brands need native apps
Mobile

Why e-commerce brands need native apps

8y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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Tweets of the week: #CES2016 and #Twitter10K take over
Social

Tweets of the week: #CES2016 and #Twitter10K take over

8y Yuyu Chen

Tweets of the week: #CES2016 and #Twitter10K take ...

This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...

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How this startup is keeping consumers [Von] Content
Social

How this startup is keeping consumers [Von] Content

8y Mike O'Brien

How this startup is keeping consumers [Von] Conten...

Von Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank see...

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Cyber Friday: Why this is the year Black Friday will play out online
Media

Cyber Friday: Why this is the year Black Friday will play out online

8y Tessa Wegert

Cyber Friday: Why this is the year Black Friday wi...

As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...

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How Mondelēz International keeps Oreo dynamic with fearless marketing
Marketing

How Mondelēz International keeps Oreo dynamic with fearless marketing

8y Yuyu Chen

How Mondelēz International keeps Oreo dynamic with...

Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistent...

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Why start-ups need content marketing
Marketing

Why start-ups need content marketing

8y Alan Cutter

Why start-ups need content marketing

A quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions....

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Why we need to rethink the creative brief
Marketing

Why we need to rethink the creative brief

8y Sean Miller

Why we need to rethink the creative brief

Though traditional creative briefs may seem irrelevant in today's campaign strategy, here's how this updated version of the tactic is conducive to con...

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How to Ruin Your Start-Up Culture
Community Management

How to Ruin Your Start-Up Culture

9y Alan Cutter

How to Ruin Your Start-Up Culture

Enhance the company culture of your start-up by implementing some of these practices. These insights will allow you to sustain an efficient and produc...

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Google's Alphabet: A Welcome Move in Asia
Asia

Google's Alphabet: A Welcome Move in Asia

9y Sophie Loras

Google's Alphabet: A Welcome Move in Asia

For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Read More...

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5 Inside Secrets of Startup Funding
Marketing

5 Inside Secrets of Startup Funding

9y Alan Cutter

5 Inside Secrets of Startup Funding

Obtaining adequate financial funding is critical in building a prosperous tech startup. These strategies can help you capture the attention of venture...

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VIDEO: How AIA Is Innovating From the Outside In
Asia

VIDEO: How AIA Is Innovating From the Outside In

9y Sophie Loras

VIDEO: How AIA Is Innovating From the Outside In

Why would insurance giant AIA align itself with an accelerator program for startups in Asia? Alyssa Tam, director, AIA Edge, shares the benefits durin...

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China's Ping An Leverages Social Data to Personalize Travel Insurance
Asia

China's Ping An Leverages Social Data to Personalize Travel Insurance

9y Sophie Loras

China's Ping An Leverages Social Data to Personali...

Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...

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