The CES expo hall and a new Sheraton campaign point to drones becoming a hot-ticket for consumers item in the near future. Can the same be said for marketers?
Since so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to offer strong mobile experiences.
User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2.
Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technology?
In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order a car to the business with one click.
The Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device?
The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015?
The Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among other enhancements to its app.
Starting on August 20, a robotic butler will serve guests at Starwood’s Aloft hotel in Cupertino, California. Different from a human bellhop, the robot will accept tweets as tips.
Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device.