Story ads are creating new opportunities for advertisers – but what makes a good story?

Digital Advertising Story ads are creating new opportunities for advertisers – but what makes a good story?

2y Robert Rothschild

Story ads are creating new opportunities for adver...

Smartly.io's VP of Global Marketing, Robert Rothschild, discusses how story ads are creating new opportunities for social advertisers. Read More...

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Ten examples of how brands stand out on Instagram

Social Media Marketing Ten examples of how brands stand out on Instagram

2y Tereza Litsa

Ten examples of how brands stand out on Instagram

Instagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...

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The social media channels that marketers plan to use over the next 12 months

Digital Marketing The social media channels that marketers plan to use over the next 12 months

2y Tereza Litsa

The social media channels that marketers plan to u...

Top insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...

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Instagram tests hiding likes: Top announcements from the F8 Conference

Digital Marketing Instagram tests hiding likes: Top announcements from the F8 Conference

2y Tereza Litsa

Instagram tests hiding likes: Top announcements fr...

The five most significant announcements about Instagram from the F8 conference, and how they might affect marketing strategy. Read More...

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Facebook rolls out their biggest redesign in five years: What does it mean for marketers?

Digital Marketing Facebook rolls out their biggest redesign in five years: What does it mean for marketers?

2y Tereza Litsa

Facebook rolls out their biggest redesign in five ...

Their updated vision is now based on six principles: Private interactions, encryption, reduced permanence, safety, interoperability, and secure data s...

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Facebook Stories reach 500 million daily users: What it means for your brand

Digital Marketing Facebook Stories reach 500 million daily users: What it means for your brand

2y Tereza Litsa

Facebook Stories reach 500 million daily users: Wh...

Facebook Stories daily users have jumped to 500 million, as compared to 300 million in Sept 2018. What's next for the platform and how should brands p...

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Two top officials leave Facebook as Zuck focuses on privacy

Industry Developments Two top officials leave Facebook as Zuck focuses on privacy

3y Kimberly Collins

Two top officials leave Facebook as Zuck focuses o...

On March 14, Facebook's Chief Product Officer and head of WhatsApp announced their departures, tied to Zuckerberg's new privacy-focused direction. Rea...

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Digital marketing strategy 2019: How to take advantage of the latest trends

Digital Marketing Digital marketing strategy 2019: How to take advantage of the latest trends

3y Tereza Litsa

Digital marketing strategy 2019: How to take advan...

Here are the key trends to keep in mind as you work on your digital marketing strategy for 2019. Video, Stories, conversational content, and more. Rea...

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Six key social media marketing trends for 2019

Digital Marketing Six key social media marketing trends for 2019

3y Tereza Litsa

Six key social media marketing trends for 2019

It’s the right time now to start planning your social media marketing strategy for 2019. These are the key trends to follow for another successful yea...

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Social media Stories on the rise in 2018 holiday ads

Digital Marketing Social media Stories on the rise in 2018 holiday ads

3y Kimberly Collins

Social media Stories on the rise in 2018 holiday a...

38% of brands included FB Stories in their 2018 holiday marketing and 37% said Instagram Stories, making these two of the most popular new ad opportun...

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New research: Marketers focused on Stories, mobile, and Amazon ads for 2018 holiday push

Digital Marketing New research: Marketers focused on Stories, mobile, and Amazon ads for 2018 holiday push

3y Kimberly Collins

New research: Marketers focused on Stories, mobile...

Research report on digital marketing spend for the 2018 holiday season. Brands put more advertising dollars toward social media Stories, mobile, and A...

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Facebook earnings report: 7 takeaways for martech

Industry Developments Facebook earnings report: 7 takeaways for martech

3y Kimberly Collins

Facebook earnings report: 7 takeaways for martech

In the recent Q3 Facebook earnings report, we saw growth slowing. Zuckerberg cites investment in and monetizing of new platforms. Here's what it means...

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The rise of Stories and the changing face of social marketing

Digital Marketing The rise of Stories and the changing face of social marketing

3y Tereza Litsa

The rise of Stories and the changing face of socia...

 Visual content is becoming more powerful than ever on social media. The more we use our mobile phones, the bigger the urge to share a glimpse of our ...

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