There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.
Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.
Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand simultaneously.
Throwback Thursday: Tribal WW’s Jeff Cheong on the power of old school advertising in the digital age
Digital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of all time.
With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the new sour cream.
Throwback Thursday: Grey Group India’s Leroy Alvares talks about pulling heart strings in advertising
Stories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey Group India.
China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is.
It was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night.
In this week's Throwback Thursday, Nathy Aviram, chief production officer at McCann New York, tells ClickZ about the storytelling behind his favorite ads.
Shereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia.