Stories have existed since the dawn of time and were used to entertain and educate. They are one of the strongest driving forces in the universe being able to start revolutions, unite people and bring joy. Good stories persist throughout the ages.
ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year's festival.
Data does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out data's creative side.
Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable video content for the 'skipping' generation.
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.
Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.
Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand simultaneously.
Throwback Thursday: Tribal WW’s Jeff Cheong on the power of old school advertising in the digital age
Digital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of all time.
With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the new sour cream.
Throwback Thursday: Grey Group India’s Leroy Alvares talks about pulling heart strings in advertising
Stories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey Group India.