How Publicis Sapient scaled video marketing into a storytelling studio

Case Study How Publicis Sapient scaled video marketing into a storytelling studio

1y Benjamin Broomfield

How Publicis Sapient scaled video marketing into a...

"By developing stories through the lens of one person, we were able to bring emotion and humanity to the work we do to help businesses transform digit...

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Giving your storytelling impact: it’s all in the delivery

Digital Marketing Giving your storytelling impact: it’s all in the delivery

3y Brian Cotter

Giving your storytelling impact: it’s all in the d...

In the final part of his storytelling series, Seismic’s SVP of Global Sales Engineering Brian Cotter offers his advice for delivering a story with imp...

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How to build a story structure that enables effective selling

Digital Marketing How to build a story structure that enables effective selling

3y Brian Cotter

How to build a story structure that enables effect...

In the second of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter outlines the three key elements of an effective story stru...

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Prepare your story: Laying the groundwork for storytelling success

Digital Marketing Prepare your story: Laying the groundwork for storytelling success

3y Brian Cotter

Prepare your story: Laying the groundwork for stor...

In the first of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter explains the importance of truly getting to know your buyer...

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The storytelling life cycle: 4 strategies for success (and one surefire way to guarantee failure)

Digital Marketing The storytelling life cycle: 4 strategies for success (and one surefire way to guarantee failure)

4y Scott Bowen

The storytelling life cycle: 4 strategies for succ...

When creatives are building assets and campaigns, how do you tell a story customer care about? Read More...

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Six examples of digital storytelling consumers care about

Content Marketing Six examples of digital storytelling consumers care about

5y Tiffany Delmore

Six examples of digital storytelling consumers car...

Technology has shortened our attention spans to a mere 8 seconds. Here are six examples of digital storytelling that cut through the noise to reach cu...

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The evolution of brand storytelling: How Johnson & Johnson finds stories that connect

Content Marketing The evolution of brand storytelling: How Johnson & Johnson finds stories that connect

6y Tim Flagg

The evolution of brand storytelling: How Johnson &...

Our brains are hard wired to respond to stories, so how should marketers be using them to engage potential customers? In the latest ClickZ webinar, we...

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Three common obstacles to digital storytelling

Content Marketing Three common obstacles to digital storytelling

6y Clark Boyd

Three common obstacles to digital storytelling

A very sizeable 56% of marketers report that non-integrated tech platforms are the biggest obstacle to cohesive marketing efforts. What are the other ...

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Inside CNN Digital’s $20 million bid for global domination in mobile and video news

Inside CNN Digital’s $20 million bid for global domination in mobile and video news

7y Andy Favell

Inside CNN Digital’s $20 million bid for global do...

CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...

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Five great storytellers on social media

Five great storytellers on social media

7y Bob Cargill

Five great storytellers on social media

What would we do without social media? Read More...

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How National Geographic uses visual storytelling to stand out in social media

How National Geographic uses visual storytelling to stand out in social media

8y Tereza Litsa

How National Geographic uses visual storytelling t...

National Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? There are not ...

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What is corporate storytelling and why is it important?

What is corporate storytelling and why is it important?

8y Nikolay Stoyanov

What is corporate storytelling and why is it impor...

Stories have existed since the dawn of time and were used to entertain and educate. They are one of the strongest driving forces in the universe being...

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Ogilvy's top three lessons from the Cannes Lions

Ogilvy's top three lessons from the Cannes Lions

8y Mark Himmelsbach

Ogilvy's top three lessons from the Cannes Lions

ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...

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How brands like Netflix and Spotify use data visualisation for social campaigns

How brands like Netflix and Spotify use data visualisation for social campaigns

8y Andreas Krasser

How brands like Netflix and Spotify use data visua...

Data does not always have to be a confusing chunk of numbers. Here's how brands use data visualization and data-informed product design to bring out d...

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How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation

How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation

8y Sophie Loras

How brands like BMW, GEICO and Lenovo create video...

Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...

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Why the reality of a virtual world is closer than we think

Why the reality of a virtual world is closer than we think

8y Sophie Loras

Why the reality of a virtual world is closer than ...

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...

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The changing role of the CMO: from brand builder to business disruptor

The changing role of the CMO: from brand builder to business disruptor

8y Sophie Loras

The changing role of the CMO: from brand builder t...

Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis. R...

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The rise of branded 'edutainment'

The rise of branded 'edutainment'

8y Tessa Wegert

The rise of branded 'edutainment'

Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...

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Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age

Throwback Thursday: Tribal WW's Jeff Cheong on the power of old school advertising in the digital age

8y Sophie Loras

Throwback Thursday: Tribal WW's Jeff Cheong on the...

Digital disruption and traditional advertising collide as Jeff Cheong, president, Tribal Worldwide Asia, reflects on his favorite advertisements of al...

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Chobani CMO Peter McGuinness on its heart first marketing

Chobani CMO Peter McGuinness on its heart first marketing

8y Mike O'Brien

Chobani CMO Peter McGuinness on its heart first ma...

With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the...

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Throwback Thursday: Grey Group India's Leroy Alvares talks about pulling heart strings in advertising

Throwback Thursday: Grey Group India's Leroy Alvares talks about pulling heart strings in advertising

8y Sophie Loras

Throwback Thursday: Grey Group India's Leroy Alvar...

Stories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey ...

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What makes China ripe for virtual reality?

Asia What makes China ripe for virtual reality?

8y Sophie Loras

What makes China ripe for virtual reality?

China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...

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Ads of the week: Brands celebrate at the Oscars

Ads of the week: Brands celebrate at the Oscars

8y Sophie Loras

Ads of the week: Brands celebrate at the Oscars

It was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night. Read More...

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Throwback Thursday: It's all about "epic storytelling" for McCann NY's Nathy Aviram

Throwback Thursday: It's all about "epic storytelling" for McCann NY's Nathy Aviram

8y Mike O'Brien

Throwback Thursday: It's all about "epic storytell...

In this week's Throwback Thursday, Nathy Aviram, chief production officer at McCann New York, tells ClickZ about the storytelling behind his favorite ...

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Throwback Thursday: Imagination's Shereen O'Brien talks cars, exercise and chewing gum

Throwback Thursday: Imagination's Shereen O'Brien talks cars, exercise and chewing gum

8y Sophie Loras

Throwback Thursday: Imagination's Shereen O'Brien ...

Shereen O'Brien, the Creative Strategy Director at Imagination in Hong Kong, reflects on the art of storytelling in three ads from Europe and Asia. Re...

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How brands are celebrating the Chinese New Year in China

How brands are celebrating the Chinese New Year in China

8y Sophie Loras

How brands are celebrating the Chinese New Year in...

On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...

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How to build a brand for the people

How to build a brand for the people

8y Leon Liu

How to build a brand for the people

Today's digital marketing world is all about the consumer, so how does one build a brand for the people? Using a metaphor for a concerto, we examine h...

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