8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF
Conference Coverage

8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF

9y Tetyana Miroshnichenko

8 Good Reasons to Join Us at ClickZ Live San Franc...

With brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...

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'Social Humanity' Drives Viral Coca-Cola #NoLabels Video
Asia

'Social Humanity' Drives Viral Coca-Cola #NoLabels Video

9y Sophie Loras

'Social Humanity' Drives Viral Coca-Cola #NoLabels...

Social humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release ...

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Best Practice For Native Advertising
Asia

Best Practice For Native Advertising

9y Nellie Chan

Best Practice For Native Advertising

LinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media. Read More...

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Unlock Market Expertise with Data You're Already Collecting
Data insights

Unlock Market Expertise with Data You're Already Collecting

9y Andrew Edwards

Unlock Market Expertise with Data You're Already C...

Marketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along -...

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Are You a Fireworks or Bonfire Marketer?
Social

Are You a Fireworks or Bonfire Marketer?

9y Marko Muellner

Are You a Fireworks or Bonfire Marketer?

Many campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture ...

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In Defense of the Banner Ad
Display Advertising

In Defense of the Banner Ad

9y Guest

In Defense of the Banner Ad

Though native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them m...

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Can Advertising Save the World? The United Nations Is Betting on It
Marketing

Can Advertising Save the World? The United Nations Is Betting on It

9y Sean Miller

Can Advertising Save the World? The United Nations...

Without products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencie...

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Telling Stories or Delivering Messages: What Inspires You Most?
Marketing

Telling Stories or Delivering Messages: What Inspires You Most?

9y Marko Muellner

Telling Stories or Delivering Messages: What Inspi...

Marketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centere...

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Brands Use GIFs to Make Their Emails Pop
Email

Brands Use GIFs to Make Their Emails Pop

9y Mike O'Brien

Brands Use GIFs to Make Their Emails Pop

As people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs a...

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Brands to Spend More on Original Digital Video But Worry About Its ROI
Media

Brands to Spend More on Original Digital Video But Worry About Its ROI

9y Yuyu Chen

Brands to Spend More on Original Digital Video But...

A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...

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AOL Intersects New Video Offerings With Programmatic
Media

AOL Intersects New Video Offerings With Programmatic

9y Emily Alford

AOL Intersects New Video Offerings With Programmat...

At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction...

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Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Brand?
Marketing

Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Bra...

9y Tessa Wegert

Visual Storytelling Is Taking Over the Web – What ...

Every brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Read More...

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How Brands Are Borrowing a Film Format to Inspire Customers
Marketing

How Brands Are Borrowing a Film Format to Inspire Customers

9y Tessa Wegert

How Brands Are Borrowing a Film Format to Inspire ...

Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content cam...

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Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level
Data insights

Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level

9y Emily Alford

Spotify's Playlist Targeting Takes Behavioral Mark...

Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...

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Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts
Marketing

Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts

9y Allie Kline

Dancing With the Content Stars: Marketers’ Changin...

As the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...

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VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing
Conference Coverage

VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

9y Yuyu Chen

VIDEO: Nine West Captures 'Nostalgic Moments' With...

In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...

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What’s New in Mobile Video?
Media

What’s New in Mobile Video?

9y Tessa Wegert

What’s New in Mobile Video?

In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...

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7 Ways to Make Video Ads Work Better for Your Brand
Media

7 Ways to Make Video Ads Work Better for Your Brand

9y Ben Plomion

7 Ways to Make Video Ads Work Better for Your Bran...

Video spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...

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Instagram Lets Brands Share More Photos With Carousel Ads
Social

Instagram Lets Brands Share More Photos With Carousel Ads

9y Yuyu Chen

Instagram Lets Brands Share More Photos With Carou...

The platform introduced carousel ads today, a new ad format that enables advertisers to display more images and add links to their posts. Read More...

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Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola
Conference Coverage

Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola

9y Mel Carson

Social Media & Storytelling: An Interview With...

In advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Read ...

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"Show Me the Content Marketing ROI!"
Marketing

"Show Me the Content Marketing ROI!"

9y Kevin Lee

"Show Me the Content Marketing ROI!"

Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Read More...

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Podcast Content Ideas to Captivate Your Audience
Marketing

Podcast Content Ideas to Captivate Your Audience

9y Aubrey Beck

Podcast Content Ideas to Captivate Your Audience

Podcasts are experiencing new levels of popularity, so here are some ways your organization can utilize this digital format to promote your brand. Rea...

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Are Super Bowl Ads Worth the Price? Newcastle Says No
Media

Are Super Bowl Ads Worth the Price? Newcastle Says No

9y Emily Alford

Are Super Bowl Ads Worth the Price? Newcastle Says...

Newcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger br...

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Can Your Company Deliver What Marketing Promises?
Analytics

Can Your Company Deliver What Marketing Promises?

9y Bryan Eisenberg

Can Your Company Deliver What Marketing Promises?

As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. Read More...

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Programmatic: A Playground for Creativity
Asia

Programmatic: A Playground for Creativity

9y Scott Heron

Programmatic: A Playground for Creativity

Programmatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs ...

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Avon Adds Content, Social Capabilities to eStore
Ecommerce

Avon Adds Content, Social Capabilities to eStore

9y Yuyu Chen

Avon Adds Content, Social Capabilities to eStore

The beauty brand’s new e-commerce site seeks to improve both the representative and consumer experience. Read More...

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How the World Cup Became a Mobile-First Marketing Event
Asia

How the World Cup Became a Mobile-First Marketing Event

10y SY Lau

How the World Cup Became a Mobile-First Marketing ...

SY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into thi...

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