With brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...
View articleSocial humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release ...
View articleLinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media. Read More...
View articleMarketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along -...
View articleMany campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture ...
View articleThough native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them m...
View articleWithout products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencie...
View articleMarketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centere...
View articleAs people's inboxes become fuller and fuller, brands like Dell, ASOS, and eBay Enterprise are standing out by including animated elements, like GIFs a...
View articleA joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...
View articleAt NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction...
View articleEvery brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Read More...
View articleSeveral brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content cam...
View articleToday, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...
View articleAs the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...
View articleIn this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...
View articleIn this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...
View articleVideo spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...
View articleThe platform introduced carousel ads today, a new ad format that enables advertisers to display more images and add links to their posts. Read More...
View articleIn advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Read ...
View articleContent marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Read More...
View articlePodcasts are experiencing new levels of popularity, so here are some ways your organization can utilize this digital format to promote your brand. Rea...
View articleNewcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger br...
View articleAs marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. Read More...
View articleProgrammatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs ...
View articleThe beauty brand’s new e-commerce site seeks to improve both the representative and consumer experience. Read More...
View articleSY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into thi...
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