Seven ways to future-proof your digital strategy
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Strategy
Why China remains a key market for online retailers
Despite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an ecommerce strategy for this market.
How brands in Hong Kong are cashing in on Pokémon GO
Since its debut on Monday, people in Hong Kong are going crazy for Pokémon GO and brands are going out of their way to cash in.
What’s so great about digital marketing anyway?
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and evolving their marketing strategies accordingly.
How do I use ecommerce to get my product into China?
China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group of Dutch consultants based in Shanghai.
Five ways sales can work with marketing for better results
Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age.
Mary Meeker report puts China (and WeChat) on the global stage
This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus.
Three reasons why LinkedIn should be a staple of any China marketing strategy
LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist.
How brands like BMW, GEICO and Lenovo create video content for the “skipping” generation
Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable video content for the 'skipping' generation.
How to make the Chinese consumer feel like a VIP customer
There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods.
