Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and evolving their marketing strategies accordingly.
China's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requires diligent research and strong on-the-ground partnerships, say a group of Dutch consultants based in Shanghai.
Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age.
This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus.
LinkedIn should be a business's first point of call when researching the Chinese market, says a business-to-business (B2B) specialist.
Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable video content for the 'skipping' generation.
There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods.
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.