There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods.
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.
Launching an engaging email campaign includes ensuring that the content correlates with and ultimately fulfills your brand promise.
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient results.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.