Four key decisions for planning marketing success in 2021
Digital Marketing

Four key decisions for planning marketing success in 2021

3y Julia Stead

Four key decisions for planning marketing success ...

Hint: They’re all related to being agile. Read More...

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COVID-19: The cause for increased sales productivity?
Commerce & Sales

COVID-19: The cause for increased sales productivity?

3y James Moore

COVID-19: The cause for increased sales productivi...

How the global pandemic has reinvigorated media sales teams and unlocked efficient ways to deliver value. Read More...

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How local ads can mitigate COVID-19’s impact on SMBs
Digital Advertising

How local ads can mitigate COVID-19’s impact on SMBs

3y Jacqueline Dooley

How local ads can mitigate COVID-19’s impact on SM...

Nextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...

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Email, SMS & push message marketing: Report shows increasing influence on consumer purchasing decisions
Digital Marketing

Email, SMS & push message marketing: Report shows increasing influence on c...

3y Greg Zakowicz

Email, SMS & push message marketing: Report shows ...

Omnisend's Director of Content shares insights from their data analysis of 3 billion emails, and 9 million SMS and push messages for Q3 2020. Discover...

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Advertisers respond to gift-wrapped programmatic offerings this holiday
Digital Advertising

Advertisers respond to gift-wrapped programmatic offerings this holiday

3y Jaan Janes

Advertisers respond to gift-wrapped programmatic o...

Jaan Janes, VP of Customer Success at PubMatic, highlights how the right strategy now will set the foundation for a strong 2021. Read More...

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One unexpected impact of a pandemic? Marketers' playbooks have been rewritten for the next decade
Digital Marketing

One unexpected impact of a pandemic? Marketers' playbooks have been rewritt...

3y Joey Leichman

One unexpected impact of a pandemic? Marketers' pl...

The newfound insights marketers have walked away with will help them do their jobs better post-pandemic in a supercharged digital environment. Read Mo...

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‘Tis the shopping season: Tips to engage holiday consumers
Digital Marketing

‘Tis the shopping season: Tips to engage holiday consumers

3y Carrie Parker

‘Tis the shopping season: Tips to engage holiday c...

Carrie Parker, VP of Marketing at Valassis, discusses how consumers will approach the 2020 holiday season and celebrations differently this year, and ...

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Prepare your story: Laying the groundwork for storytelling success
Content

Prepare your story: Laying the groundwork for storytelling success

3y Brian Cotter

Prepare your story: Laying the groundwork for stor...

In the first of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter explains the importance of truly getting to know your buyer...

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Seven UX ideas to improve your ecommerce sales
Commerce & Sales

Seven UX ideas to improve your ecommerce sales

3y Irina Weber

Seven UX ideas to improve your ecommerce sales

If you want to sell more, try the following techniques to provide better support, build user trust, optimize the site, and boost sales. Read More...

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Optichannel: Winnable marketing strategy for pharma
Digital Marketing

Optichannel: Winnable marketing strategy for pharma

3y Kamya Elawadhi

Optichannel: Winnable marketing strategy for pharm...

Omnichannel approach would only work efficiently when the communication is contextual. So, the best approach for Pharma marketing is one step forward ...

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4 tips for making the most of your holiday email marketing strategy
Digital Marketing

4 tips for making the most of your holiday email marketing strategy

3y April Mullen

4 tips for making the most of your holiday email m...

SparkPost’s April Mullen, Director of Brand and Content Marketing, takes a look at four steps brands can take to tackle the holiday season head-on thr...

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Delivering digital ROI - how to measure your success
Digital Marketing

Delivering digital ROI - how to measure your success

3y Jean-René Boidron

Delivering digital ROI - how to measure your succe...

Jean-René Boidron, CEO of Kameleoon discusses how to fight for budget for personalization and experimentation – then make it a success. Read More...

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Marketers’ big test on Black Friday and beyond
Digital Marketing

Marketers’ big test on Black Friday and beyond

3y Suzi Tripp

Marketers’ big test on Black Friday and beyond

As focus shifts from store windows to browser windows, retail marketers can make the best of an unprecedented peak shopping season. Read More...

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Marketers play a critical role in unifying digital transformation goals
Content

Marketers play a critical role in unifying digital transformation goals

3y Leena Iyar

Marketers play a critical role in unifying digital...

With digital channels here to stay, marketers must provide personalization and convenience across channels. Read More...

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Can retailers have a successful holiday season without Black Friday? The short answer: Yes
Digital Marketing

Can retailers have a successful holiday season without Black Friday? The sh...

3y Charlie Ungashick

Can retailers have a successful holiday season wit...

With the potential to be one of the biggest online shopping seasons, email marketers need to take the right steps now to ensure their messages get thr...

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How marketers can manage risk and save projects during the pandemic and beyond
Digital Marketing

How marketers can manage risk and save projects during the pandemic and bey...

3y Saranya Babu

How marketers can manage risk and save projects du...

In the wake of the global pandemic, today’s marketing teams are under more pressure than ever to deliver. Here’s how they can plan for a successful 20...

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Concerned about the attention economy? Demand more choice
Digital Advertising

Concerned about the attention economy? Demand more choice

3y Andrea Reichenbach

Concerned about the attention economy? Demand more...

Device addiction may become the next national crisis if digital marketing incentives aren’t better aligned with our human values and beliefs. Read Mor...

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Data and Creative are the keys to success this holiday season
Digital Marketing

Data and Creative are the keys to success this holiday season

3y Ken Harlan

Data and Creative are the keys to success this hol...

MobileFuse CEO/Founder, Ken Harlan discusses the unique strategies marketers/brands need to undertake this year to ensure their holiday marketing effo...

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COVID-related digital behaviors that won't be going away in 2021
Digital Marketing

COVID-related digital behaviors that won't be going away in 2021

3y Jim Yu

COVID-related digital behaviors that won't be goin...

As we look to move pass the COVID riddled 2020, we can't be sure about modified consumer behaviors and what we’ll encounter in the next year and beyon...

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Why ecommerce marketers should look beyond Facebook & Google this holiday season
Digital Marketing

Why ecommerce marketers should look beyond Facebook & Google this holiday s...

3y Thomas Shin

Why ecommerce marketers should look beyond Faceboo...

In the closing months of 2020, digital shoppers are flocking to the open web. Ecommerce marketers need to look beyond walled gardens if they’re going ...

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Using the scientific method to test digital marketing strategies
Digital Marketing

Using the scientific method to test digital marketing strategies

3y Lyssa Myska Allen

Using the scientific method to test digital market...

HGS' Lyssa Myska Allen breaks down how businesses can better prep for the future and build flexible marketing strategies to keep up with rapidly chang...

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Rethink experience curation not personalization
Content

Rethink experience curation not personalization

3y Norman Guadagno

Rethink experience curation not personalization

Acoustic CMO Norman Guadagno rethinks what personalization means to the customer experience. Read More...

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Maturing your digital strategy through customer centricity
Analytics

Maturing your digital strategy through customer centricity

3y Sitecore

Maturing your digital strategy through customer ce...

Customer experience management company, Sitecore details why customer centricity needs to be the prime focus for businesses going forward. Read More...

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Unlocking untapped programmatic inventory in a cookie-less world
Data insights

Unlocking untapped programmatic inventory in a cookie-less world

3y Nick Morley

Unlocking untapped programmatic inventory in a coo...

Brands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better gra...

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Marketing can legitimately be the standard bearer for digital ethics - here’s how
Data

Marketing can legitimately be the standard bearer for digital ethics - here...

3y Kevin Mar-Molinero

Marketing can legitimately be the standard bearer ...

Kevin Mar-Molinero, director of experience technology at Kin + Carta Connect, details three key actions to establish marketing as a benchmark for digi...

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4 valuable lessons 2020 has taught us about ‘futureproofing’
Digital Marketing

4 valuable lessons 2020 has taught us about ‘futureproofing’

3y Justin Gray

4 valuable lessons 2020 has taught us about ‘futur...

Justin Gray, CEO of LeadMD, breaks down why futureproofing is the key to surviving the unexpected and shares actionable tips to get started. Read More...

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10 tips to employ advertising on Amazon during peak season
Digital Advertising

10 tips to employ advertising on Amazon during peak season

3y Sreenath Reddy

10 tips to employ advertising on Amazon during pea...

Intentwise's CEO Sreenath Reddy, provides the most effective tips to set you up for success this holiday season using Amazon’s advertising platform. R...

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