Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. R...
View articleWe unpack Comscore’s latest State of OTT Report which looks at OTT consumption trends since March 2020 including COVID-19’s impact, device usage, and ...
View articleSpotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...
View articleForrester found that two-thirds of Americans don’t mind watching ads accompanying free content, and 72% would rather watch video content containing ad...
View articleTVTY pioneered a real-time multichannel campaign using TV commercials and Amazon search. It led to a 40% lift in CTR, 25% lift in RoAS, and 21% fall i...
View articleWhen frustrated with a streaming service, 60% of users will take some sort of action -- whether trying again later or abandoning the service altogethe...
View articleBlack Mirror's "Bandersnatch" episode provides viewers with a unique experience and Netflix with a ton of data. Will more interactive content follow s...
View articleStreaming services continue to gain traction over traditional cable TV. Tips from Bing for how advertisers can cater to audiences on connected devices...
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