Voice interaction use depends on how old you are, says new report
Disruptive MarTech

Voice interaction use depends on how old you are, says new report

4y Barry Levine

Voice interaction use depends on how old you are, ...

64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages...

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How machine learning-powered agencies are reshaping digital marketing
AI & Automation

How machine learning-powered agencies are reshaping digital marketing

4y Idris Nagri

How machine learning-powered agencies are reshapin...

New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...

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Bluecore report: Black Friday is an ‘opportunity’ to find repeat customers
Digital Marketing

Bluecore report: Black Friday is an ‘opportunity’ to find repeat customers

4y Barry Levine

Bluecore report: Black Friday is an ‘opportunity’ ...

The retail technology company reports that 32% of shoppers considered their purchases up to two weeks in advance and nearly a quarter of first-time bu...

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Retailers are competing with banks for top spots in credit card search rankings
Digital Marketing

Retailers are competing with banks for top spots in credit card search rank...

4y Emily Alford

Retailers are competing with banks for top spots i...

Retailers go toe-to-toe with banks as Adthena ranks SEM performance for companies across the credit card search landscape. Read More...

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Using customer lifetime value (CLV) for ecommerce success
Analytics

Using customer lifetime value (CLV) for ecommerce success

4y Idris Nagri

Using customer lifetime value (CLV) for ecommerce ...

Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. Read More...

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Cyber Monday 2019: New report offers expert recommendations for online advertisers
Data insights

Cyber Monday 2019: New report offers expert recommendations for online adve...

4y Luke Richards

Cyber Monday 2019: New report offers expert recomm...

A new report from Tobii Pro highlights simple ads which show a deal or saving are good attention grabbers, while informational ads and video ads witho...

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Gartner: Training, system integration and talent could help improve the effectiveness of martech stacks
Attribution

Gartner: Training, system integration and talent could help improve the eff...

4y Barry Levine

Gartner: Training, system integration and talent c...

Despite continued investments in new technology, new research by Gartner reveals marketing leaders struggle to tap into martech stack effectiveness. R...

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Enterprises in Switzerland flocking to the public cloud, according to new report
Digital Marketing

Enterprises in Switzerland flocking to the public cloud, according to new r...

4y Mahir Prasad

Enterprises in Switzerland flocking to the public ...

ISG Provider Lens™ report finds Swiss companies moving CRM, ERP and unified communications workloads to the public cloud. Read More...

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Three key practices separate CX leaders from the rest of the pack
Data insights

Three key practices separate CX leaders from the rest of the pack

4y Luke Richards

Three key practices separate CX leaders from the r...

New report from Medallia highlights the importance of digital feedback channels and having a mixed model of accountability in B2B customer experience....

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Tealium report: Consumers trust brands with their data, but with conditions
Analyzing Customer Data

Tealium report: Consumers trust brands with their data, but with conditions

4y Barry Levine

Tealium report: Consumers trust brands with their ...

Tealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...

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Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt’
Attribution

Gartner report: Brands are ‘living organisms’ that must ‘continuously adapt...

4y Barry Levine

Gartner report: Brands are ‘living organisms’ that...

Gartner released the results of their Brand Strategy and Innovation Survey for 2019 and the results show three barriers to entry when it comes to inno...

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The emotions that make content go viral
Content

The emotions that make content go viral

8y Rebecca Sentance

The emotions that make content go viral

Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes con...

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