Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy Gloria Synn
Leadership

Relevance is the goal: Q+A with Dollar Shave Club VP of Customer Strategy G...

5y Mike O'Brien

Relevance is the goal: Q+A with Dollar Shave Club ...

In this Q+A with Gloria Synn, we discuss the difference between personalization and relevance, and how that fuels loyalty for Dollar Shave Club. Read ...

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Thinking outside the box: A look at the popularity of subscription boxes
Ecommerce

Thinking outside the box: A look at the popularity of subscription boxes

5y Mike O'Brien

Thinking outside the box: A look at the popularity...

Subscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...

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The three reasons CPG brands can't ignore ecommerce
CPG

The three reasons CPG brands can't ignore ecommerce

6y Al Roberts

The three reasons CPG brands can't ignore ecommerc...

The lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...

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How Graze uses email marketing for customer retention
B2C Email Marketing

How Graze uses email marketing for customer retention

8y Rebecca Sentance

How Graze uses email marketing for customer retent...

Graze, the snack company which provides nutritious nibbles in slim cardboard subscription boxes, has become a regular fixture in offices, homes and su...

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16 marketing lessons from subscription box businesses
Ecommerce

16 marketing lessons from subscription box businesses

8y Tereza Litsa

16 marketing lessons from subscription box busines...

The subscription box business model has become more and more popular in recent years, but what makes it so popular?  Modern consumers love the idea of...

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Eight concepts marketers can use from the subscription box boom
Ecommerce

Eight concepts marketers can use from the subscription box boom

8y Catherine Magoffin

Eight concepts marketers can use from the subscrip...

Subscription boxes are without a doubt experiencing an enormous boom in business. There are subscription boxes for every treat or trinket you can imag...

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