Will RCS messaging ever become a reality for marketers and why the long delay?
Digital Transformation

Will RCS messaging ever become a reality for marketers and why the long del...

5y Henry Cazalet

Will RCS messaging ever become a reality for marke...

Research by Juniper claims that RCS will achieve a 290% average annual growth taking the annual figure to 56 billion business RCS messages in 2023. Re...

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Conversational commerce: How smartphones and startups are driving a revolution
Industry Developments

Conversational commerce: How smartphones and startups are driving a revolut...

5y Jesse Martin

Conversational commerce: How smartphones and start...

Over the past year, 44% of consumers used chatbots to make purchases and 75% messaged businesses to do the same. The future of conversational commerce...

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Website conversions and the 'North Star' metric: Q&A with Subway’s Chad Sanderson
Ecommerce

Website conversions and the 'North Star' metric: Q&A with Subway’s Chad...

6y Mike O'Brien

Website conversions and the 'North Star' metric: Q...

How does the world’s largest restaurant chain make enough sense of its data to drive online conversations? According to Chad Sanderson, Subway's Exper...

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6 ways to increase your conversion rate using behavioral data
Analytics

6 ways to increase your conversion rate using behavioral data

6y Mike O'Brien

6 ways to increase your conversion rate using beha...

SessionCam and Subway deliver practical advice on how to improve your conversion rates using behavioral data. Read More...

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What makes Ben & Jerry's so good at social?
Social

What makes Ben & Jerry's so good at social?

8y Mike O'Brien

What makes Ben & Jerry's so good at social?

According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand...

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Brands' Snapchat handles: ClickZ's master list
Social Media

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Harnessing the Force: marketing lessons from 'Star Wars'
Asia

Harnessing the Force: marketing lessons from 'Star Wars'

8y Mandeep Grover

Harnessing the Force: marketing lessons from 'Star...

As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...

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Tweets of the week: Rugby World Cup and a race that stops a nation
Asia

Tweets of the week: Rugby World Cup and a race that stops a nation

8y Sophie Loras

Tweets of the week: Rugby World Cup and a race tha...

Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's...

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The real value of loyalty programs: data
Data insights

The real value of loyalty programs: data

8y Jeanne Jennings

The real value of loyalty programs: data

Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...

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Does Your Brand Need a Human in the Loop?
Marketing

Does Your Brand Need a Human in the Loop?

9y Kevin Lee

Does Your Brand Need a Human in the Loop?

Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this h...

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Brands Love Twitter's #WhatIsLoveIn4Words
Social

Brands Love Twitter's #WhatIsLoveIn4Words

9y Emily Alford

Brands Love Twitter's #WhatIsLoveIn4Words

The hashtag #WhatIsLoveIn4Words trended on Twitter in the days leading up to Valentine's Day, and many brands got in on the fun, though some were more...

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Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social
Marketing

Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Soc...

9y Tessa Wegert

Real-Life Reactvertising: 3 Ways to Boost Your Tre...

Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Read More...

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Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost
Media

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

10y Tessa Wegert

Enhanced Cross-Media Measurement Tools to Give Cam...

As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...

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Subway Goes High Fashion With #ProjectSubway
Marketing

Subway Goes High Fashion With #ProjectSubway

11y Lisa Lacy

Subway Goes High Fashion With #ProjectSubway

The challenge asked designers to create dresses from inedible items found at Subway restaurants. Read More...

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Jared the Subway Guy's Next Chapter: Branded Web Series
Marketing

Jared the Subway Guy's Next Chapter: Branded Web Series

11y Lisa Lacy

Jared the Subway Guy's Next Chapter: Branded Web S...

Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Read More...

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How Rally APAC Convinces Brands to Invest in Social Marketing
Asia

How Rally APAC Convinces Brands to Invest in Social Marketing

11y Adaline Lau

How Rally APAC Convinces Brands to Invest in Socia...

Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Read More...

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Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong
Asia

Subway and 7-Eleven Dip Into Apple's Passbook in Hong Kong

11y Adaline Lau

Subway and 7-Eleven Dip Into Apple's Passbook in H...

Both chains have adopted Passbook in a move to offer mobile coupons to customers. Read More...

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The Digital Olympics
Marketing

The Digital Olympics

12y Andrew Solmssen

The Digital Olympics

The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Read M...

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Subway Pushes Avocados in Facebook Logout Page Ad
Social

Subway Pushes Avocados in Facebook Logout Page Ad

12y Kate Kaye

Subway Pushes Avocados in Facebook Logout Page Ad

A Swiffer ad post on the logout page added over 12,000 likes in six days. Read More...

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After 'The Pitch,' Subway Wakes Up on Twitter
Social

After 'The Pitch,' Subway Wakes Up on Twitter

12y Christopher Heine

After 'The Pitch,' Subway Wakes Up on Twitter

Promoted Trend follows up ad agency-focused reality TV appearance. Read More...

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Subway Taps MediaCom for U.S. Digital Ad Spending
Display Advertising

Subway Taps MediaCom for U.S. Digital Ad Spending

12y Zachary Rodgers

Subway Taps MediaCom for U.S. Digital Ad Spending

Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Read More...

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