As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways to get started.
Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's Tweets in the Asia-Pacific region.
Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a diverse scope of customer data.
Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity?
The hashtag #WhatIsLoveIn4Words trended on Twitter in the days leading up to Valentine's Day, and many brands got in on the fun, though some were more successful with content than others.
Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers.
As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier.
The challenge asked designers to create dresses from inedible items found at Subway restaurants.
Subway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles.
Companies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy.