Research by Juniper claims that RCS will achieve a 290% average annual growth taking the annual figure to 56 billion business RCS messages in 2023. Re...
View articleOver the past year, 44% of consumers used chatbots to make purchases and 75% messaged businesses to do the same. The future of conversational commerce...
View articleHow does the world’s largest restaurant chain make enough sense of its data to drive online conversations? According to Chad Sanderson, Subway's Exper...
View articleSessionCam and Subway deliver practical advice on how to improve your conversion rates using behavioral data. Read More...
View articleAccording to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleAs the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...
View articleBecause Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's...
View articleIncorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a div...
View articleUsing mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this h...
View articleThe hashtag #WhatIsLoveIn4Words trended on Twitter in the days leading up to Valentine's Day, and many brands got in on the fun, though some were more...
View articleReactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Read More...
View articleAs TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...
View articleThe challenge asked designers to create dresses from inedible items found at Subway restaurants. Read More...
View articleSubway is sponsoring a video series in which its spokesman interviews celebrities about their own healthy lifestyles. Read More...
View articleCompanies in the region are coming to terms with the value of earned media and the importance of having a social marketing strategy. Read More...
View articleBoth chains have adopted Passbook in a move to offer mobile coupons to customers. Read More...
View articleThe dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Read M...
View articleA Swiffer ad post on the logout page added over 12,000 likes in six days. Read More...
View articlePromoted Trend follows up ad agency-focused reality TV appearance. Read More...
View articleSubway's 2011 investment in Internet ads was $12.7 million, per Kantar. Read More...
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