Brands are struggling to score a Super Bowl touchdown
Digital Advertising

Brands are struggling to score a Super Bowl touchdown

4y Jon Buss

Brands are struggling to score a Super Bowl touchd...

Jon Buss, UK MD at Yext, discusses how important the moment of intent is within the media/marketing mix and how managing your online presence is absol...

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SuperBowl ads reveal our ever-evolving relationship with AI
AI & Automation

SuperBowl ads reveal our ever-evolving relationship with AI

4y Eric Turkington

SuperBowl ads reveal our ever-evolving relationshi...

RAIN's Eric Turkington, discusses how this year’s Super Bowl ads showcase the increasing adoption of voice tech from consumers, and the core themes to...

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Super Bowl ads cost millions of dollars. Are they worth it?
Digital Advertising

Super Bowl ads cost millions of dollars. Are they worth it?

5y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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