4 branding lessons from most talked about 2020 Super Bowl ads
Digital Advertising

4 branding lessons from most talked about 2020 Super Bowl ads

4y Niki Hall

4 branding lessons from most talked about 2020 Sup...

Niki Hall, CMO at Selligent Marketing Cloud, looks at the top branding lessons from the Super Bowl's best (and worst) ads in 2020. Read More...

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Super Bowl ads cost millions of dollars. Are they worth it?
Digital Advertising

Super Bowl ads cost millions of dollars. Are they worth it?

5y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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Super Bowl Sunday and SEO: The importance of search during the Big Game
Search

Super Bowl Sunday and SEO: The importance of search during the Big Game

5y Mike O'Brien

Super Bowl Sunday and SEO: The importance of searc...

SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...

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ClickZ's Super Bowl LII winners, with a technology twist
Digital Advertising

ClickZ's Super Bowl LII winners, with a technology twist

6y Mike O'Brien

ClickZ's Super Bowl LII winners, with a technology...

"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...

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Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser
Digital Advertising

Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne K...

6y Mike O'Brien

Agility, innovation and guacamole: Q+A with Avocad...

Avocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017
Content

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

6y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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Five fantastic 'phygital' campaigns from this spring
Strategies

Five fantastic 'phygital' campaigns from this spring

8y Mike O'Brien

Five fantastic 'phygital' campaigns from this spri...

We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...

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Throwback Thursday: Grey Group India's Leroy Alvares talks about pulling heart strings in advertising
Acquisition

Throwback Thursday: Grey Group India's Leroy Alvares talks about pulling he...

8y Sophie Loras

Throwback Thursday: Grey Group India's Leroy Alvar...

Stories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey ...

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Ads of the week: Valentine’s Day edition
Acquisition

Ads of the week: Valentine’s Day edition

8y Yuyu Chen

Ads of the week: Valentine’s Day edition

With Valentine’s Day coming this Sunday, brands and agencies are trying to inspire more emotional consumer responses with love-themed ads. Read More...

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Three content marketing lessons learned from Super Bowl 50
Acquisition

Three content marketing lessons learned from Super Bowl 50

8y Tessa Wegert

Three content marketing lessons learned from Super...

Another year, another Super Bowl – and a whole new crop of ads to analyze and enjoy. There’s always much to learn from watching major brands as ...

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How was Snapchat's first Super Bowl?
Social Media

How was Snapchat's first Super Bowl?

8y Mike O'Brien

How was Snapchat's first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...

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The digital download: Instagram ups video ads to 60 secs, Twitter customizes emojis
Media

The digital download: Instagram ups video ads to 60 secs, Twitter customize...

8y Yuyu Chen

The digital download: Instagram ups video ads to 6...

With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun. Read More...

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Three factors that determine Super Bowl success
Attribution

Three factors that determine Super Bowl success

8y Mike O'Brien

Three factors that determine Super Bowl success

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...

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What 50 years of Super Bowl advertising has taught us
Acquisition

What 50 years of Super Bowl advertising has taught us

8y Sanjay Dholakia

What 50 years of Super Bowl advertising has taught...

Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...

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The digital download: Facebook's ad revenue up, while Twitter's management down
Media

The digital download: Facebook's ad revenue up, while Twitter's management ...

8y Yuyu Chen

The digital download: Facebook's ad revenue up, wh...

This week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response t...

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