What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the opportunity to do some visible multichannel marketing. The question is, do the pros outweigh the cons?
Will programmatic ads be the real champion of the upcoming Super Bowl?
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week.
Analyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But why?
For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole year.
For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously offensive.
Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose?
The amount of money mobile marketers lose due to a lack of viewability is substantial, but unsurprising. Awareness of the imperfections within current industry standards can help limit losses.