How to come back from venomous virality
Social

How to come back from venomous virality

8y Mike O'Brien

How to come back from venomous virality

Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing wit...

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Email primetime: connect with customers on their schedules
Email

Email primetime: connect with customers on their schedules

9y Scott Roth

Email primetime: connect with customers on their s...

When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...

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Brands Still Matter - Just Not Like They Used To
Conference Coverage

Brands Still Matter - Just Not Like They Used To

9y Mike O'Brien

Brands Still Matter - Just Not Like They Used To

Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...

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Multicultural Marketing to Become Mainstream in a Millennial World
Marketing

Multicultural Marketing to Become Mainstream in a Millennial World

9y Yuyu Chen

Multicultural Marketing to Become Mainstream in a ...

As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...

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CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?
Media

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Cam...

9y Emily Alford

CBS to Move Super Bowl Ads Online: Can Iconic Bran...

Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble ...

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The Next Generation of Leaders
Marketing

The Next Generation of Leaders

9y Chris Copeland

The Next Generation of Leaders

If you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals. Read More...

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Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl
Analytics

Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

9y Mike O'Brien

Why Budweiser's "Lost Dog" Ad Was a Brand Flop Aft...

The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...

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Remembering Mobile Dads - and Not Just on Father’s Day
Media

Remembering Mobile Dads - and Not Just on Father’s Day

9y Joe Laszlo

Remembering Mobile Dads - and Not Just on Father’s...

Marketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than th...

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McDonald's, Nike, Sprint Among March Madness Ad Winners
Marketing

McDonald's, Nike, Sprint Among March Madness Ad Winners

9y Mike O'Brien

McDonald's, Nike, Sprint Among March Madness Ad Wi...

Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...

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Brands Not Showing Enough Love for Valentine’s Day
Marketing

Brands Not Showing Enough Love for Valentine’s Day

9y Yuyu Chen

Brands Not Showing Enough Love for Valentine’s Day

Across the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holida...

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Facebook Videos Pull Upset Over Favored YouTube at Super Bowl 2015
Media

Facebook Videos Pull Upset Over Favored YouTube at Super Bowl 2015

9y Greg Jarboe

Facebook Videos Pull Upset Over Favored YouTube at...

Super Bowl ads run through the Facebook player generated more shares than those launched on YouTube this year. Read More...

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Coca-Cola Duped Into Tweeting Racist Content
Social

Coca-Cola Duped Into Tweeting Racist Content

9y Emily Alford

Coca-Cola Duped Into Tweeting Racist Content

Pop culture site Gawker built a bot that fed passages from Adolf Hitler's Mein Kampf into the brand's #MakeItHappy tweet generator, which then turned ...

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Are Mobile Games the Next Big Space for Advertisers?
Media

Are Mobile Games the Next Big Space for Advertisers?

9y Yuyu Chen

Are Mobile Games the Next Big Space for Advertiser...

This year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers lev...

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Marketing and Sales to Merge in 3 Years
Ad Industry Metrics

Marketing and Sales to Merge in 3 Years

9y Emily Alford

Marketing and Sales to Merge in 3 Years

A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Read Mo...

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3 Things We Learned From This Year’s Super Bowl Ads
Marketing

3 Things We Learned From This Year’s Super Bowl Ads

9y Tessa Wegert

3 Things We Learned From This Year’s Super Bowl Ad...

Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials...

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Super Bowl XLIX: Ads, Trends, and Engagement
Media

Super Bowl XLIX: Ads, Trends, and Engagement

9y Michelle Killebrew

Super Bowl XLIX: Ads, Trends, and Engagement

A look back at this year's bevy of ads from the big game - the good, the bad, and the ugly. Read More...

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Super Bowl XLIX Ad Winners and Losers
Media

Super Bowl XLIX Ad Winners and Losers

9y Mike O'Brien

Super Bowl XLIX Ad Winners and Losers

With 30 seconds of advertising costing a cool $4.5 million, brands had a lot riding on their Super Bowl purchases. Who made the best use of their ad d...

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Brands Take to Twitter to Cross-Promote During Super Bowl
Social

Brands Take to Twitter to Cross-Promote During Super Bowl

9y Emily Alford

Brands Take to Twitter to Cross-Promote During Sup...

During last night's Super Bowl, many brands used the advertisements as an opportunity to begin cross-promotional conversations across social media. Re...

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ClickZ's Super Bowl XLIX Live Coverage
Media

ClickZ's Super Bowl XLIX Live Coverage

9y Mike O'Brien

ClickZ's Super Bowl XLIX Live Coverage

Check back here all night for the latest Super Bowl ad buzz. Read More...

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Super Bowl Fans Ready to Engage With Brand Ads on Social
Ad Industry Metrics

Super Bowl Fans Ready to Engage With Brand Ads on Social

9y Yuyu Chen

Super Bowl Fans Ready to Engage With Brand Ads on ...

A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Read M...

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Real-Time Advertising a Staple of the Super Bowl
Display Advertising

Real-Time Advertising a Staple of the Super Bowl

9y Mike O'Brien

Real-Time Advertising a Staple of the Super Bowl

Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...

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Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime Show
Media

Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime Show

9y Greg Jarboe

Google’s Suzie Reider Gives Sneak Preview of YouTu...

During this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look...

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ClickZ's Super Bowl XLIX Ad Preview
Media

ClickZ's Super Bowl XLIX Ad Preview

9y Mike O'Brien

ClickZ's Super Bowl XLIX Ad Preview

The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...

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The Increasingly Big Game Around the Big Game
Marketing

The Increasingly Big Game Around the Big Game

9y Paul Bremer

The Increasingly Big Game Around the Big Game

As we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big...

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Twitter Adds Mobile Video Capability, Private Group Messaging
Social

Twitter Adds Mobile Video Capability, Private Group Messaging

9y Yuyu Chen

Twitter Adds Mobile Video Capability, Private Grou...

Twitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely...

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Bud Light Offering Delivery Service Just in Time for the Super Bowl
Media

Bud Light Offering Delivery Service Just in Time for the Super Bowl

9y Emily Alford

Bud Light Offering Delivery Service Just in Time f...

Beer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows us...

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YouTube Takes on NBC With Own Super Bowl Halftime Show
Media

YouTube Takes on NBC With Own Super Bowl Halftime Show

9y Mike O'Brien

YouTube Takes on NBC With Own Super Bowl Halftime ...

For the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the li...

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