ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year...
View articleNewcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger br...
View articleEmploying the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure...
View articleThe beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Read More...
View articleAs we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 20...
View articleA new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Read More...
View articleShakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marke...
View articleThe latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this...
View articleThe World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour d...
View articleGoDaddy is extending its focus on small businesses beyond the Super Bowl via The Big Leap, a campaign that asks consumers to watch videos of business ...
View articleBrands should turn to their social audiences, who can provide content that is authentic, constantly changing, and often beautiful and unexpected, to i...
View articleBruce Daisley, Twitter's U.K. managing director, says real-time marketing isn't about being the most witty. It's about being the smartest by planning ...
View articleHow the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Read...
View articleA look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did ...
View articleA grab bag of thoughts about Microsoft's new chief executive, the Super Bowl ads, and the push in fashion and beauty advertising and publications to g...
View articleAs TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...
View articleSuccessful ads in the 2014 Super Bowl opted for serious storylines over laughs and used music instead of dialog. Budweiser had two such spots, which o...
View articleAds by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most vot...
View articleA look at which ads from Super Bowl XXVIII managed to both entertain and convince viewers to purchase, which may have persuaded a smaller group, and w...
View articleCheck back here all night for the latest Super Bowl ad buzz. Read More...
View articleHighlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...
View articleGigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenu...
View articleBuilding Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to ...
View articleWhile CarMax has created an online-only puppy version of its Super Bowl ad, Animal Planet has been busy preparing interactive content for the millions...
View articleCapitalizing on the buzz surrounding Pharrell Williams' hat, Arby's wins the award for the most retweeted tweet of the Grammy night. Read More...
View articleDuring last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend con...
View articleA look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland...
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