Real-time data and commentary on the big game commercials. Read More...
View articleAd agency RPA describes what happened behind the scenes. Read More...
View articleSocial activity involving the video dropped, but the video still had lots of views. Read More...
View articleIn advertising, what a difference two years makes. Read More...
View articlePartnership offers game watchers a $5 rebate on pizzas. Read More...
View articleAdriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Read More...
View articleBrands receptive to live stream promotional opportunities, NBC says. Read More...
View articleMarketers use digital to get most out of big game spends. But is it effective? Read More...
View articleCoca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up. Read More...
View articleHost city will use team of 50 message makers. Read More...
View articleContest will decide the brand's commercial creative for the big game. Read More...
View articleThe FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers. Read More...
View articleThere's nothing official about USA Today's ad ranking, but it has come to carry weight in the ad world. Now it's social too. Read More...
View articleAd industry heaps Lions on Google and its Creative Lab. Read More...
View articleDaily deals site complemented TV spots with on-location red carpet tweeting. Read More...
View articleLatino sports fans are almost 80 percent more likely than most Americans to purchase from companies that sponsor sports teams. Read More...
View articleConsider one Super Bowl superstar TV advertiser who squandered an online opportunity. Read More...
View articleSeven productive methods to abating negativity in your community. Read More...
View articleWhich level of expected and intended consumer engagement is your brand in? Read More...
View articleClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Read More...
View articleA search in Google for the title of a popular Super Bowl video ad turns up a rival's paid search ad. Read More...
View articleNegative chatter permeates Facebook, Twitter, and YouTube after the daily deal site's Tibet spoof ad. Read More...
View articleInteractive marketers review whether any $3 million TV spots successfully tapped social and interactive channels. Read More...
View articleA Super Bowl ad provides an impressive platform from which to create and build your brand. Stories are an integral component of this process. Read Mor...
View articleGroupon's $20-for-$10 Barnes & Noble voucher mirrors the recent LivingSocial-Amazon deal. Read More...
View articleVolkswagen's big-game TV spots will not appear in day-after online ads. Instead it will drive awareness of new online videos. Read More...
View articleMicrosite aggregates tweets by and about the Steelers and Packers. Read More...
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