Mercedes Throttles up Social Contest for Super Bowl
Marketing

Mercedes Throttles up Social Contest for Super Bowl

13y Christopher Heine

Mercedes Throttles up Social Contest for Super Bow...

Carmaker launches a Twitter-based "race" that also includes a strong Facebook play. Read More...

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Pepsi Returns to Super Bowl With User Generated Ads
CPG

Pepsi Returns to Super Bowl With User Generated Ads

14y Jack Marshall

Pepsi Returns to Super Bowl With User Generated Ad...

Users are invited to submit ad creations and vote for favorites. Read More...

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How to Use Search to Calculate the ROI of Awareness Advertising
Marketing

How to Use Search to Calculate the ROI of Awareness Advertising

14y Augustine Fou

How to Use Search to Calculate the ROI of Awarenes...

Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in search - and estimate the...

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Searching the Super Bowl 2010
Search

Searching the Super Bowl 2010

14y Joshua Palau

Searching the Super Bowl 2010

What online marketers can learn from Super Bowl advertising's winners and losers. Read More...

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Super Bowl Ads No Longer Stand Alone
Media

Super Bowl Ads No Longer Stand Alone

16y Tessa Wegert

Super Bowl Ads No Longer Stand Alone

How marketers are adopting integrated campaigns that use both TV and Web media. Read More...

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