Carmaker launches a Twitter-based "race" that also includes a strong Facebook play. Read More...
View articleUsers are invited to submit ad creations and vote for favorites. Read More...
View articlePlanning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in search - and estimate the...
View articleWhat online marketers can learn from Super Bowl advertising's winners and losers. Read More...
View articleHow marketers are adopting integrated campaigns that use both TV and Web media. Read More...
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