Upper funnel personalization: Kaiser Permanente's path to positive recall
Brand awareness

Upper funnel personalization: Kaiser Permanente's path to positive recall

2y Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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Survey: Unification in sales & marketing is key for ABM success
Data insights

Survey: Unification in sales & marketing is key for ABM success

3y Peter Isaacson

Survey: Unification in sales & marketing is key fo...

43% of companies named Sales & Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Their CMO and a member o...

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Key insights: Our pulse survey uncovers key marketing technology trends
Digital Marketing

Key insights: Our pulse survey uncovers key marketing technology trends

4y Kamaljeet Kalsi

Key insights: Our pulse survey uncovers key market...

Spend on marketing technology sees an upward curve and Content & Experience rank highest for the technologies marketers are currently evaluating or lo...

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more
Digital Advertising

Key insights: Consumer trust segmented, the power of push notifications, ma...

4y Kamaljeet Kalsi

Key insights: Consumer trust segmented, the power ...

A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions ...

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Why marketers must have lazer focus on first-party data
Analytics

Why marketers must have lazer focus on first-party data

4y Ian Dailey

Why marketers must have lazer focus on first-party...

Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and sp...

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FocusVision updates Decipher platform to automatically create surveys from Word docs
Case Study

FocusVision updates Decipher platform to automatically create surveys from ...

4y Jacqueline Dooley

FocusVision updates Decipher platform to automatic...

FocusVision is out with new AI-enabled functionality to automatically generate surveys on their Decipher survey and research platform. Read More...

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Gartner: Marketing budgets fall for the first time since 2014
Analytics

Gartner: Marketing budgets fall for the first time since 2014

5y Barry Levine

Gartner: Marketing budgets fall for the first time...

Gartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...

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Survey: Nearly 100% of social media users visit at least four platforms a day
Digital Marketing

Survey: Nearly 100% of social media users visit at least four platforms a d...

5y Jacqueline Dooley

Survey: Nearly 100% of social media users visit at...

GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...

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CMO spend on analytics expected to double in next three years, despite overall economic uncertainty
AI & Automation

CMO spend on analytics expected to double in next three years, despite over...

5y Luke Richards

CMO spend on analytics expected to double in next ...

Recent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...

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Survey: Customer experience trends 2019
Leadership

Survey: Customer experience trends 2019

5y Lynne Capozzi

Survey: Customer experience trends 2019

Per a recent survey, 66% of consumers globally said "I don't remember when a brand experience exceeded my expectations." Key findings from the report....

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The emotions that make content go viral
Content

The emotions that make content go viral

8y Rebecca Sentance

The emotions that make content go viral

Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes con...

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