Survey: Unification in sales & marketing is key for ABM success

Data-Driven Marketing Survey: Unification in sales & marketing is key for ABM success

8m Peter Isaacson

Survey: Unification in sales & marketing is key fo...

43% of companies named Sales & Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Their CMO and a member o...

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Key insights: Our pulse survey uncovers key marketing technology trends

Digital Marketing Key insights: Our pulse survey uncovers key marketing technology trends

1y Kamaljeet Kalsi

Key insights: Our pulse survey uncovers key market...

Spend on marketing technology sees an upward curve and Content & Experience rank highest for the technologies marketers are currently evaluating or lo...

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Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

Digital Advertising Key insights: Consumer trust segmented, the power of push notifications, martech stacks lack strategy, and more

1y Kamaljeet Kalsi

Key insights: Consumer trust segmented, the power ...

A periscopic view of where consumer trust is going, the best ways and time slots to find and engage your audience, Gartner’s immediate budget actions ...

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Why marketers must have lazer focus on first-party data

Analyzing Customer Data Why marketers must have lazer focus on first-party data

2y Ian Dailey

Why marketers must have lazer focus on first-party...

Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and sp...

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FocusVision updates Decipher platform to automatically create surveys from Word docs

Case Study FocusVision updates Decipher platform to automatically create surveys from Word docs

2y Jacqueline Dooley

FocusVision updates Decipher platform to automatic...

FocusVision is out with new AI-enabled functionality to automatically generate surveys on their Decipher survey and research platform. Read More...

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Gartner: Marketing budgets fall for the first time since 2014

Analytics Gartner: Marketing budgets fall for the first time since 2014

2y Barry Levine

Gartner: Marketing budgets fall for the first time...

Gartner's latest “CMO Spend Survey” states that marketing budgets dropped 11% for the first time in five years. 61% of CMOs still expect budgets to re...

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Survey: Nearly 100% of social media users visit at least four platforms a day

Digital Marketing Survey: Nearly 100% of social media users visit at least four platforms a day

2y Jacqueline Dooley

Survey: Nearly 100% of social media users visit at...

GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...

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CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

AI & Automation CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

2y Luke Richards

CMO spend on analytics expected to double in next ...

Recent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...

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Survey: Customer experience trends 2019

Strategy & Leadership Survey: Customer experience trends 2019

2y Lynne Capozzi

Survey: Customer experience trends 2019

Per a recent survey, 66% of consumers globally said "I don't remember when a brand experience exceeded my expectations." Key findings from the report....

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The emotions that make content go viral

Content Marketing The emotions that make content go viral

5y Rebecca Sentance

The emotions that make content go viral

Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes con...

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