Data is central to everything modern marketers do online. But digital data is also a factor in physical stores, as T-Mobile, Roots and Birchbox demons...
View articleThis week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first...
View articleThe social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...
View articleNearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to...
View articleMobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...
View articleThis week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...
View articleNobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands lik...
View articleAs African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...
View articleSocial capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Read More...
View articlePrioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...
View articlePost-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...
View articleWith 30 seconds of advertising costing a cool $4.5 million, brands had a lot riding on their Super Bowl purchases. Who made the best use of their ad d...
View articleThe Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...
View articleDuring the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...
View articleA look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did ...
View articleAs TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...
View articleFacebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Read More...
View articleHow important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company’s advertising revenue and mobile usag...
View articleT-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive t...
View articleAs you are considering your social media strategy, be sure to consider customer care, and make sure it spans all channels that customers are likely to...
View articleMobile social net rolls out 15 targeting parameters such as ethnicity, job and salary. Read More...
View articleTelecom creates "tweet races," hoping to seed awareness around 4G network as larger campaign looms. Read More...
View articlePublishers no longer face the disappearance of wireless telco ad budgets. Read More...
View articleAssignment includes "Call of Duty" and "Skylanders" franchises. Read More...
View articleAT&T spent about twice as much on online display as T-Mobile in 2010, according to Kantar Media. Read More...
View articleCreating media that can "go viral" is a lot like becoming a successful stand-up comic. Read More...
View article"The T-Mobile Welcome Back" uses every trick in the book - swelling voices, uplifting music, and a canny PR strategy. Read More...
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