What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?
How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small publishers ?
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior during this major shopping weekend?
As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepare to cater to a multi-screen world.
As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing approach, with emphasis on mobile.
What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for mobile is a recipe for success.
Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content that consumers will appreciate.