Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content that consumers will appreciate.
Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make for future progress?
Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing an effective media buying campaign.
Adult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia-inducing adult coloring books?
Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change?
Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion requires a purchase to participate.
Developing a mobile strategy requires thoughtful planning and a committed staff, but which of the three configurations for creating mobile web designs is right for your business?
As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable.
The FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mobile devices.
This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adjustments.