Tablet Magazine Advertising Adds Impact to Print Campaigns
Data insights

Tablet Magazine Advertising Adds Impact to Print Campaigns

10y Yuyu Chen

Tablet Magazine Advertising Adds Impact to Print C...

A new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reade...

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Mobile Retail Traffic Spiking, Sales Not So Much
Media

Mobile Retail Traffic Spiking, Sales Not So Much

10y Susan Kuchinskas

Mobile Retail Traffic Spiking, Sales Not So Much

While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Read More...

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Search Trends Vary by Device During Different Times of Day [Study]
Paid Search

Search Trends Vary by Device During Different Times of Day [Study]

10y John Gagnon

Search Trends Vary by Device During Different Time...

A recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your ca...

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Responsive Design and Coding for Non-Techies
Email

Responsive Design and Coding for Non-Techies

10y Jeanne Jennings

Responsive Design and Coding for Non-Techies

Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding k...

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Give Me Mobile-First or Give Me Death
Social

Give Me Mobile-First or Give Me Death

10y Marko Muellner

Give Me Mobile-First or Give Me Death

Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requi...

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Switching Between Devices Normal for 40% of U.S. Web Users [Facebook Study]
Data insights

Switching Between Devices Normal for 40% of U.S. Web Users [Facebook Study]

10y Yuyu Chen

Switching Between Devices Normal for 40% of U.S. W...

A recent study from Facebook shows that more than 40 percent of people switch devices mid-activity and people use each device for a different purpose....

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Hispanics Are Top Digital Consumers in Social, Mobile, Video [Report]
Data insights

Hispanics Are Top Digital Consumers in Social, Mobile, Video [Report]

10y Yuyu Chen

Hispanics Are Top Digital Consumers in Social, Mob...

Nielsen's The Digital Consumer 2014 report reveals that consumers are using more digital devices to stay connected today, and Hispanics are ahead of t...

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Brands Slow to Create Tablet-Specific Experiences
Data insights

Brands Slow to Create Tablet-Specific Experiences

10y Yuyu Chen

Brands Slow to Create Tablet-Specific Experiences

Usablenet, a mobile and multi-channel technology company, released a new study today regarding user experiences on tablets. Read More...

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Unruly's Top 10 Social Video Trends for 2014
Media

Unruly's Top 10 Social Video Trends for 2014

10y Greg Jarboe

Unruly's Top 10 Social Video Trends for 2014

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming...

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PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Season
Data insights

PLA Spend Nearly Doubled, Global Paid Search Spend Up in 2013 Holiday Seaso...

10y Yuyu Chen

PLA Spend Nearly Doubled, Global Paid Search Spend...

The 2013 Global Online Retail Seasonal Shopping Report by Kenshoo reveals that mobile devices and product listing ads play an important role in drivi...

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Mobile Cements Status as Primary Shopping Channel
Data insights

Mobile Cements Status as Primary Shopping Channel

10y Yuyu Chen

Mobile Cements Status as Primary Shopping Channel

Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thank...

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Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo
Ad Industry Metrics

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne &...

11y Yuyu Chen

Q3 2013 US Paid Search Spend Continues Upward Tren...

Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Read More...

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Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey
Ad Industry Metrics

Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey

11y Yuyu Chen

Mobile Advertising Budgets Up 142 Percent Over 201...

Marketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Read ...

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Mobile + E-Commerce = Love Story
Asia

Mobile + E-Commerce = Love Story

11y Ohad Hecht

Mobile + E-Commerce = Love Story

Knowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips. Read More...

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Barnes & Noble Targets Pinterest Users in Holiday Nook Video
Social

Barnes & Noble Targets Pinterest Users in Holiday Nook Video

11y Lisa Lacy

Barnes & Noble Targets Pinterest Users in Holi...

The latest YouTube video from Barnes & Noble's Nook targets scrapbookers and/or Pinterest users to promote new device features. Read More...

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Longer Online Videos Beg for New Ad Strategy
Ad Industry Metrics

Longer Online Videos Beg for New Ad Strategy

11y Susan Kuchinskas

Longer Online Videos Beg for New Ad Strategy

Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To ex...

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Vacationing With 2 Kids and 8+ Mobile Devices
Media

Vacationing With 2 Kids and 8+ Mobile Devices

12y Paul Schoknecht

Vacationing With 2 Kids and 8+ Mobile Devices

What marketers should know today about tomorrow's consumers. Read More...

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Tablet - Big Mobile or Small Desktop Device?
Local

Tablet - Big Mobile or Small Desktop Device?

12y Gregg Stewart

Tablet - Big Mobile or Small Desktop Device?

Tablets are considered "mobile" devices, but that's only a starting point for marketers. Read More...

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The Hidden Downside of a Great User Experience
Analytics

The Hidden Downside of a Great User Experience

12y Jack Aaronson

The Hidden Downside of a Great User Experience

User experience has improved so much in some sectors of our lives that when we see an archaic one, we are bewildered at how it could happen. Read More...

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Friskies iPad Game Pits You Versus Your Cat
Media

Friskies iPad Game Pits You Versus Your Cat

12y Douglas Quenqua

Friskies iPad Game Pits You Versus Your Cat

A branded game in the grand tradition of using incredible technologies to do dumb things. Read More...

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Android Tablets Gain Share at iPad's Expense
Data insights

Android Tablets Gain Share at iPad's Expense

12y Rosalie Marshall

Android Tablets Gain Share at iPad's Expense

IDC release new figures on tablet sales in 2011. Read More...

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Apple's Updated iPad Hits Right Notes With Analysts
Media

Apple's Updated iPad Hits Right Notes With Analysts

12y Shaun Nichols

Apple's Updated iPad Hits Right Notes With Analyst...

Company adds Retina display and 4G connectivity to tablet Read More...

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Super Tuesday Voters More Apt to Use iPads While Watching TV
Marketing

Super Tuesday Voters More Apt to Use iPads While Watching TV

12y Kate Kaye

Super Tuesday Voters More Apt to Use iPads While W...

Exclusive data on Republicans likely to vote on Super Tuesday, from Resonate Networks. Read More...

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The Consumer Battle Rages on for Brands
Search

The Consumer Battle Rages on for Brands

12y Chris Copeland

The Consumer Battle Rages on for Brands

But the battlefields are changing. Read More

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13-Point Checklist to Plan for Q4 Online Sales
Marketing

13-Point Checklist to Plan for Q4 Online Sales

12y Robin Neifield

13-Point Checklist to Plan for Q4 Online Sales

E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Read More...

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Sports Illustrated App Reveals Swimsuit Videos
Media

Sports Illustrated App Reveals Swimsuit Videos

12y Susan Kuchinskas

Sports Illustrated App Reveals Swimsuit Videos

Mobile app for iOS and Android offers videos of the 19 shoots. Read More...

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8 Obstacles That Ad-Supported E-Publishing Must Overcome
Marketing

8 Obstacles That Ad-Supported E-Publishing Must Overcome

12y Sean Carton

8 Obstacles That Ad-Supported E-Publishing Must Ov...

Publishers, tablet makers must take these steps to win over advertisers. Read More...

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