Many marketers have built social media audiences so wide they're losing sight of who they were originally trying to reach. Here are 4 ways to keep you...
View articleDespite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...
View articleClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...
View article"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...
View articleAs 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...
View articleWhen it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...
View articleAd blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research ref...
View articleWhat do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....
View articleMary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleIf you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...
View articleThis has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...
View articleDespite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...
View articleThe past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google. Read More...
View articleThe Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...
View articleIs Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded soci...
View articleThis week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...
View articleSnapchat, Pinterest, and Instagram are three distinct networks with three different audiences and one common thread: they excel as visual mediums. Rea...
View articleAn increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...
View articleResponses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of...
View articleThe evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...
View articleNobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands lik...
View articleMarketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge compe...
View articleSnapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants thin...
View articleFast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies...
View articleEric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the ...
View articleConsumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just...
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