How to keep social strategy in line with marketing personas

Social Media Marketing How to keep social strategy in line with marketing personas

5y Tiffany Delmore

How to keep social strategy in line with marketing...

Many marketers have built social media audiences so wide they're losing sight of who they were originally trying to reach. Here are 4 ways to keep you...

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Location and lenses: What does the future look like for Snapchat?

Social & Community Location and lenses: What does the future look like for Snapchat?

6y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

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Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Strategy & Leadership Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

6y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

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ClickZ's Super Bowl LII winners, with a technology twist

Digital Advertising ClickZ's Super Bowl LII winners, with a technology twist

6y Mike O'Brien

ClickZ's Super Bowl LII winners, with a technology...

"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...

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Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June

Digital Transformation Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June

6y Mike O'Brien

Chatbots, humanity and taking risks: ClickZ's most...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...

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Eight social media skills for B2B brands to master

Eight social media skills for B2B brands to master

8y Mike O'Brien

Eight social media skills for B2B brands to master

When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...

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Stats of the Week: UX gets an F

Stats of the Week: UX gets an F

8y Mike O'Brien

Stats of the Week: UX gets an F

Ad blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research ref...

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Stats of the week: All about mobile apps

Stats of the week: All about mobile apps

8y Mike O'Brien

Stats of the week: All about mobile apps

What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....

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Stats of the week: Six Snapchat figures from Mary Meeker

Stats of the week: Six Snapchat figures from Mary Meeker

8y Mike O'Brien

Stats of the week: Six Snapchat figures from Mary ...

Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...

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Brands' Snapchat handles: ClickZ's master list

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Seventeen brands with stellar Snapchat Stories

Seventeen brands with stellar Snapchat Stories

8y Mike O'Brien

Seventeen brands with stellar Snapchat Stories

If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really na...

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The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

8y Mike O'Brien

The Digital Download: New Instagram video offering...

This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...

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What can chatbots do for ecommerce?

What can chatbots do for ecommerce?

8y Mike O'Brien

What can chatbots do for ecommerce?

Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...

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Digital people on the move: Google's search head retires

Digital people on the move: Google's search head retires

8y Yuyu Chen

Digital people on the move: Google's search head r...

The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google. Read More...

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Super Bowl ad preview... superlatives edition!

Super Bowl ad preview... superlatives edition!

8y Mike O'Brien

Super Bowl ad preview... superlatives edition!

The Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...

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Meet the newest kid on the block: the Peach app

Meet the newest kid on the block: the Peach app

8y Mike O'Brien

Meet the newest kid on the block: the Peach app

Is Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded soci...

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The digital download: Periscope in your Tweets and apps in your Uber

The digital download: Periscope in your Tweets and apps in your Uber

8y Yuyu Chen

The digital download: Periscope in your Tweets and...

This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...

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Brands drive engagement in Snapchat, Pinterest, and Instagram

Brands drive engagement in Snapchat, Pinterest, and Instagram

8y Jasmine Sandler

Brands drive engagement in Snapchat, Pinterest, an...

Snapchat, Pinterest, and Instagram are three distinct networks with three different audiences and one common thread: they excel as visual mediums. Rea...

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ClickZ Live Chicago: What are the big trends to look out for in 2016?

ClickZ Live Chicago: What are the big trends to look out for in 2016?

8y Melanie White

ClickZ Live Chicago: What are the big trends to lo...

An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends pre...

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Tweets of the Week: Starbucks, singles, and supporting our troops

Tweets of the Week: Starbucks, singles, and supporting our troops

8y Mike O'Brien

Tweets of the Week: Starbucks, singles, and suppor...

Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of...

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How to use mobile as a bridge between digital and physical

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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3 lessons we can learn from the most 'contagious' brands

3 lessons we can learn from the most 'contagious' brands

8y Mike O'Brien

3 lessons we can learn from the most 'contagious' ...

Nobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands lik...

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Brand vs. brand: social media showdowns in the world of marketing

Brand vs. brand: social media showdowns in the world of marketing

8y Tessa Wegert

Brand vs. brand: social media showdowns in the wor...

Marketing via social media platforms like Twitter lets brands communicate directly with consumers and each other, creating a chance to challenge compe...

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Should Your Brand Be on Snapchat?

Should Your Brand Be on Snapchat?

8y Yuyu Chen

Should Your Brand Be on Snapchat?

Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants thin...

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Social Content Helps Fast Food Brands Beat Stigma

Social Content Helps Fast Food Brands Beat Stigma

9y Mike O'Brien

Social Content Helps Fast Food Brands Beat Stigma

Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies...

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Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

9y Yuyu Chen

Standing out with Instagram: Q&A with Creative...

Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the ...

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Listening To Your Customers: A Kind Of Different Intent Data

Listening To Your Customers: A Kind Of Different Intent Data

9y Som Puangladda

Listening To Your Customers: A Kind Of Different I...

Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just...

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