GroupM to Be Another Agency Partnering with BuzzFeed
Marketing

GroupM to Be Another Agency Partnering with BuzzFeed

9y Yuyu Chen

GroupM to Be Another Agency Partnering with BuzzFe...

The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...

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Periscope Marketing 101: Lessons from 3 New Campaigns
Social

Periscope Marketing 101: Lessons from 3 New Campaigns

9y Tessa Wegert

Periscope Marketing 101: Lessons from 3 New Campai...

According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...

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Snapchat Leads to 'Bestie Brands' #CZLTO
Conference Coverage

Snapchat Leads to 'Bestie Brands' #CZLTO

9y Mike O'Brien

Snapchat Leads to 'Bestie Brands' #CZLTO

It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships wi...

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Tweets of the Week: Farewell, Don Draper and David Letterman
Social

Tweets of the Week: Farewell, Don Draper and David Letterman

9y Mike O'Brien

Tweets of the Week: Farewell, Don Draper and David...

This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which air...

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Five Ways to Market to Millennials Online
Media

Five Ways to Market to Millennials Online

9y Tessa Wegert

Five Ways to Market to Millennials Online

Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...

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Taco Bell Japan Entry Shows Importance of Localization
Asia

Taco Bell Japan Entry Shows Importance of Localization

9y Christian Arno

Taco Bell Japan Entry Shows Importance of Localiza...

Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets acro...

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Brands <3 Emojis
Marketing

Brands <3 Emojis

9y Mike O'Brien

Brands <3 Emojis

Emojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing cons...

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McDonald's, Nike, Sprint Among March Madness Ad Winners
Marketing

McDonald's, Nike, Sprint Among March Madness Ad Winners

9y Mike O'Brien

McDonald's, Nike, Sprint Among March Madness Ad Wi...

Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...

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Why Search Was Instrumental in the Growth of Taco Bell's App
Media

Why Search Was Instrumental in the Growth of Taco Bell's App

9y Mike O'Brien

Why Search Was Instrumental in the Growth of Taco ...

Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, ...

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10 Best Social Media Wins of 2014
Social

10 Best Social Media Wins of 2014

9y Emily Alford

10 Best Social Media Wins of 2014

From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social...

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Marketing With Emojis
Marketing

Marketing With Emojis

9y Tessa Wegert

Marketing With Emojis

Brands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Read More...

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Taco Bell's New App Lets You Order From Your Phone
Media

Taco Bell's New App Lets You Order From Your Phone

9y Mike O'Brien

Taco Bell's New App Lets You Order From Your Phone

To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked o...

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Ads and Videos May Make Their Way to Snapchat
Media

Ads and Videos May Make Their Way to Snapchat

10y Mike O'Brien

Ads and Videos May Make Their Way to Snapchat

The mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Read More...

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Meow Mix Taps Nostalgia in Jingle Remix Effort
Ecommerce

Meow Mix Taps Nostalgia in Jingle Remix Effort

10y Lisa Lacy

Meow Mix Taps Nostalgia in Jingle Remix Effort

Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for...

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10 Reasons Why You Should Use Vine to Build Your Brand
Social

10 Reasons Why You Should Use Vine to Build Your Brand

10y Bob Cargill

10 Reasons Why You Should Use Vine to Build Your B...

Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use...

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Is Reality Marketing the New Reality for Digital Media?
Marketing

Is Reality Marketing the New Reality for Digital Media?

10y Tessa Wegert

Is Reality Marketing the New Reality for Digital M...

Authenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing rea...

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Best Practices for Branded Vine Videos
Media

Best Practices for Branded Vine Videos

10y Kristin Kovner

Best Practices for Branded Vine Videos

While marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are f...

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Pandora Helps Brands Build Out Their Sounds in Promoted Stations
Social

Pandora Helps Brands Build Out Their Sounds in Promoted Stations

10y Lisa Lacy

Pandora Helps Brands Build Out Their Sounds in Pro...

In its latest effort to connect listeners and advertisers, Internet radio service Pandora has launched promoted stations with brands like Taco Bell, S...

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WWF’s #LastSelfie Reaches Millennials, Underscores Snapchat Constraints
Social

WWF’s #LastSelfie Reaches Millennials, Underscores Snapchat Constraints

10y Lisa Lacy

WWF’s #LastSelfie Reaches Millennials, Underscores...

The World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millenn...

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Taco Bell Breakfast Phones Dial Up New Menu Buzz
Social

Taco Bell Breakfast Phones Dial Up New Menu Buzz

10y Lisa Lacy

Taco Bell Breakfast Phones Dial Up New Menu Buzz

The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages a...

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10 Ways Your Brand Can Stand Out on Twitter
Social

10 Ways Your Brand Can Stand Out on Twitter

10y Bob Cargill

10 Ways Your Brand Can Stand Out on Twitter

Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an ey...

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Taco Bell Testing Mobile Order App With Phone-Flip Feature
Media

Taco Bell Testing Mobile Order App With Phone-Flip Feature

10y Lisa Lacy

Taco Bell Testing Mobile Order App With Phone-Flip...

The quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping ...

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Aerva Lets Users Display Their Digital Love in Times Square
Marketing

Aerva Lets Users Display Their Digital Love in Times Square

10y Mary Lisbeth D'Amico

Aerva Lets Users Display Their Digital Love in Tim...

People who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square j...

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SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary
Social

SXSW 2013: Taco Bell Rocks Austin With Feed the Beat Rockumentary

11y Melanie White

SXSW 2013: Taco Bell Rocks Austin With Feed the Be...

Through Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively na...

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Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz
Marketing

Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan Buzz

11y Lisa Lacy

Taco Bell's Cool Ranch Tacos Launch Buoyed by Fan ...

The brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Read More...

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Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game
Media

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

11y Greg Jarboe

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Win...

Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - ...

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ClickZ's Super Bowl XLVII Preview
Marketing

ClickZ's Super Bowl XLVII Preview

11y Lisa Lacy

ClickZ's Super Bowl XLVII Preview

Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...

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