The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...
View articleAccording to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...
View articleIt may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships wi...
View articleThis TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which air...
View articlePrioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $...
View articleTaco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets acro...
View articleEmojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing cons...
View articlePost-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...
View articleSince relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, ...
View articleFrom ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social...
View articleBrands are beginning to embrace the visual power of marketing with emojis. Could these fun little pictures be right for your business? Read More...
View articleTo draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked o...
View articleThe mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Read More...
View articleLike many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for...
View articleVine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use...
View articleAuthenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing rea...
View articleWhile marketers are embracing the trend of short-form branded videos on Vine, many of their efforts are not as successful as they could be. Here are f...
View articleIn its latest effort to connect listeners and advertisers, Internet radio service Pandora has launched promoted stations with brands like Taco Bell, S...
View articleThe World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millenn...
View articleThe brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages a...
View articleSuccess on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an ey...
View articleThe quick-service chain is testing an app that will allow customers to place mobile orders for pick-up, as well as to place orders simply by flipping ...
View articlePeople who tweet or email pictures of their loved ones to digital signage company Aerva will have their picture displayed in lights over Time Square j...
View articleThrough Taco Bell's social media fan base and a partnership with Twitter, the brand is supporting the creation of an experimental film, tentatively na...
View articleThe brand has engaged an eager fan base of Millennials to push its latest product on Facebook, Twitter, and YouTube. Read More...
View articleBudweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - ...
View articleHere's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...
View article