Gartner calls the data management platform (DMP) the ‘soul of modern marketing’, but many marketers have yet to decipher the alphabet soup that ... read more
Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization.
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
A look at what might be ahead this year in terms of Web analytics, including progress in attribution, tag management, and data layer standardization.
These three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet?
What can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things."
A look at how to use UTM tagging to better understand the return on digital marketing strategies.
Don't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital marketing strategies.
As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by the masses.
Data layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your analytics strategy?