China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service.
Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.
Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition.
A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding the different search engines.
South Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and targeted campaigns.
Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compelling and visual content on the right platforms.
A joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong.
German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer.
During a vacation to Taiwan, I met bed and breakfast owners who wowed me with their efficiency as social media marketers.