China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....
View articleLast September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...
View articleFacebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...
View articleA rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...
View articleSouth Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and...
View articleMillennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compe...
View articleA joint mobile report by Yahoo and Mindshare reveals M-commerce stats for Hong Kong. Read More...
View articleGerman sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Read More...
View articleDuring a vacation to Taiwan, I met bed and breakfast owners who wowed me with their efficiency as social media marketers. Read More...
View articleThe year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenom...
View articleAs a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Read More...
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