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    How Wells Fargo’s marketing operations went from alienated to aligned
    B2C

    How Wells Fargo’s marketing operations went from alienated to aligned

    2y Kamaljeet Kalsi

    How Wells Fargo’s marketing operations went from a...

    When too much technology is your road blocker, how do you tackle marketing transformation?  Read More...

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    Brand-agency partnership: the chicken and egg dilemma
    Advertising & Promotion

    Brand-agency partnership: the chicken and egg dilemma

    2y Bruno Gralpois

    Brand-agency partnership: the chicken and egg dile...

    When clients take responsibility for setting agencies up for success, they see lower fail rates and stronger performance Read More...

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    Aligning your agency roster to your advertising model
    Advertising & Promotion

    Aligning your agency roster to your advertising model

    2y Bruno Gralpois

    Aligning your agency roster to your advertising mo...

    An agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...

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    Martech management tools: Seven types of platforms critical to marketing success
    Collaboration

    Martech management tools: Seven types of platforms critical to marketing su...

    5y Jonathan Brown

    Martech management tools: Seven types of platforms...

    Marketers who use agile project management tools were 252% more likely to report success in their campaigns. A roundup of seven types of management pl...

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