Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.
E-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the opportunities for foreign brands are boundless.
Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China.
Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard.
Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai.
In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape.
Brands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing store's changing room.
Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options.
Brands are the big winners as competition heats up between China's e-commerce platforms.