How can brands stand out on Alibaba's cluttered e-commerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeast Asia, Tmall Global HK, shares his tips for B2C ecommerce marketing into China.
PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disruptive pressures of a slowing Chinese economy, the rise of a new demographic of shoppers and a growing online ecosystem.
This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus.
Alibaba has removed the digital paywall on Hong Kong's 113-year-old South China Morning Post after completing its acquisition of the newspaper this week.
As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging.
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
China's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand.
E-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the opportunities for foreign brands are boundless.
Time will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China.
Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard.