LinkedIn buys cross-device identity provider Drawbridge
Digital Advertising

LinkedIn buys cross-device identity provider Drawbridge

5y Barry Levine

LinkedIn buys cross-device identity provider Drawb...

Microsoft-owned LinkedIn has announced they'll acquire Drawbridge, an identity management provider best known for its cross-device graph, which matche...

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TapAd Brings Retargeting to Mobile
Media

TapAd Brings Retargeting to Mobile

13y Jack Marshall

TapAd Brings Retargeting to Mobile

Firm hopes to replicate success of desktop retargeting across other devices. Read More...

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Tapad Brings Audience-based Buying to Mobile Devices
Media

Tapad Brings Audience-based Buying to Mobile Devices

13y Jack Marshall

Tapad Brings Audience-based Buying to Mobile Devic...

Startup hopes to power real-time, data-driven media opportunities across mobile and tablet devices, as well as connected TVs. Read More...

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Device Fingerprinting Could Be Cookie Killer
Display Advertising

Device Fingerprinting Could Be Cookie Killer

13y Jack Marshall

Device Fingerprinting Could Be Cookie Killer

New technologies promise to improve ad targeting across smartphones, tablets, and even cars. Read More...

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