Three ways to create insights from consumers’ click histories
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
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Where do the biggest brands spend their marketing dollars?
Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking on search.
Brands’ Snapchat handles: ClickZ’s master list
If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list for you.
Why predictive behavioral analytics will forever change retargeting
Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upend that model.
Nine retail brands rocking Instagram
From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds.
Chobani CMO Peter McGuinness on its heart first marketing
With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the new sour cream.
Throwback Thursday: Minnesota pride for SapientNitro’s John Biondi
A favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the dollar store."
Agencies lack the diversity of the ads they create
New research from BabyCenter shows that consumers love diversity in advertising. But there isn't much of it behind-the-scenes, which came up during a recent SXSW panel.
The pros and cons of beacon-based marketing
Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons.
Ad fraud continues to cost brands billions
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.
