Four cool ecommerce offerings from Pinterest and how brands use them

Ecommerce Four cool ecommerce offerings from Pinterest and how brands use them

2y Mike O'Brien

Four cool ecommerce offerings from Pinterest and h...

From visual search to personalized catalogs, Pinterest has far more to offer brands than its boards. See examples from Target, Home Depot, Etsy and IK...

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What makes retail mobile apps rock solid, according to Forrester Research

Mobile What makes retail mobile apps rock solid, according to Forrester Research

3y Mike O'Brien

What makes retail mobile apps rock solid, accordin...

Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...

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Voice commerce 2019: Will this be the year it catches up to voice search?

Voice Voice commerce 2019: Will this be the year it catches up to voice search?

3y Mike O'Brien

Voice commerce 2019: Will this be the year it catc...

Amazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...

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How Best Buy, Nordstrom and Nike bring personalization to physical stores

Analytics How Best Buy, Nordstrom and Nike bring personalization to physical stores

3y Mike O'Brien

How Best Buy, Nordstrom and Nike bring personaliza...

Personalization is a hallmark of online marketing and savvy retailers like Best Buy and Target are bringing it to brick-and-mortar with modern technol...

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Thinking outside the box: A look at the popularity of subscription boxes

Ecommerce Thinking outside the box: A look at the popularity of subscription boxes

3y Mike O'Brien

Thinking outside the box: A look at the popularity...

Subscription boxes are more popular than ever and since this category has traditionally struggled with retention, there's a lot of opportunity for bra...

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Location, location, location: Where do Snapchat users go before shopping?

Social media Location, location, location: Where do Snapchat users go before shopping?

3y Mike O'Brien

Location, location, location: Where do Snapchat us...

Much more forthcoming with marketers these days, Snapchat has valuable location data that demonstrates where users tend to go before and after they sh...

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What makes Target so popular among Gen Z consumers?

Ecommerce What makes Target so popular among Gen Z consumers?

3y Mike O'Brien

What makes Target so popular among Gen Z consumers...

C+R Research analyzed Google search volume from major college towns and determined that Target is Gen Z's favorite brand. What about the retailer reso...

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Has the retail apocalypse come for grocery brands?

Digital Transformation Has the retail apocalypse come for grocery brands?

3y Mike O'Brien

Has the retail apocalypse come for grocery brands?

With Amazon investing heavily in the grocery space, brands like Kroger, and even Walmart and Target, have no choice but to embrace digital transformat...

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Technology enables brands to evolve their loyalty programs

Leadership Technology enables brands to evolve their loyalty programs

3y Mike O'Brien

Technology enables brands to evolve their loyalty ...

Loyalty programs are older than the state of California (seriously). Technology has enabled brands to evolve their programs, earning more loyalty. Rea...

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What does Prime Day mean for retailers other than Amazon?

Ecommerce What does Prime Day mean for retailers other than Amazon?

3y Mike O'Brien

What does Prime Day mean for retailers other than ...

Prime Day broke sales records for Amazon in both 2016 an 2017. However, there's also an opportunity for every other retailer to have a great day, as w...

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3 ways Target is trying to become "America's easiest place to shop"

Ecommerce 3 ways Target is trying to become "America's easiest place to shop"

3y Mike O'Brien

3 ways Target is trying to become "America's easie...

2017 was a pivotal year for Target, having invested billions of dollars in expanding its omnichannel shopping capabilities. CEO Brian Cornell wants to...

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Decoding the product page with eye tracking research

Ecommerce Decoding the product page with eye tracking research

3y Olivier Tilleuil, Founder & CEO

Decoding the product page with eye tracking resear...

Product pages are one of the stop signs where online shoppers decide whether to go through with the purchase or not. Eye tracking research unveils how...

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Google, Amazon and the relationship between paid search and ecommerce

Search Google, Amazon and the relationship between paid search and ecommerce

4y Mike O'Brien

Google, Amazon and the relationship between paid s...

Amazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...

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6 retail brands who are nailing the app game

Ecommerce 6 retail brands who are nailing the app game

4y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

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How can retailers improve their mobile app experience?

Ecommerce How can retailers improve their mobile app experience?

4y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

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Flashback to the forecast: Revisiting our 2017 predictions

Leadership Flashback to the forecast: Revisiting our 2017 predictions

4y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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7 ways to reduce cart abandonment with a more seamless checkout

Ecommerce 7 ways to reduce cart abandonment with a more seamless checkout

4y Mike O'Brien

7 ways to reduce cart abandonment with a more seam...

Cart abandonment is rampant, with fewer than a quarter of ecommerce transactions actually being completed. While expensive shipping is the number one ...

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How the GDPR promises to improve personalization

Analytics How the GDPR promises to improve personalization

4y Mike O'Brien

How the GDPR promises to improve personalization

The General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...

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Three ways to create insights from consumers’ click histories

Actionable Analysis Three ways to create insights from consumers’ click histories

5y Deren Baker

Three ways to create insights from consumers’ clic...

Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are ...

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Where do the biggest brands spend their marketing dollars?

Ad Industry Metrics Where do the biggest brands spend their marketing dollars?

5y Mike O'Brien

Where do the biggest brands spend their marketing ...

Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...

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Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

5y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

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Why predictive behavioral analytics will forever change retargeting

Data insights Why predictive behavioral analytics will forever change retargeting

5y Jay Marwaha

Why predictive behavioral analytics will forever c...

Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...

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Nine retail brands rocking Instagram

Ecommerce Nine retail brands rocking Instagram

6y Mike O'Brien

Nine retail brands rocking Instagram

From Lowe's to Chanel to Dollar Shave Club, here are nine retail brands we commend for their Instagram feeds. Read More...

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Chobani CMO Peter McGuinness on its heart first marketing

Conference Coverage Chobani CMO Peter McGuinness on its heart first marketing

6y Mike O'Brien

Chobani CMO Peter McGuinness on its heart first ma...

With ClickZ Live just three weeks away, we caught up with Chobani CMO Peter McGuinness to chat about heart-based marketing and how plain yogurt is the...

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Throwback Thursday: Minnesota pride for SapientNitro's John Biondi

Acquisition Throwback Thursday: Minnesota pride for SapientNitro's John Biondi

6y Mike O'Brien

Throwback Thursday: Minnesota pride for SapientNit...

A favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the do...

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Agencies lack the diversity of the ads they create

Strategies Agencies lack the diversity of the ads they create

6y Mike O'Brien

Agencies lack the diversity of the ads they create

New research from BabyCenter shows that consumers love diversity in advertising. But there isn't much of it behind-the-scenes, which came up during a ...

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The pros and cons of beacon-based marketing

Local The pros and cons of beacon-based marketing

6y Mike O'Brien

The pros and cons of beacon-based marketing

Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...

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