By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holiday shopping becomes more digital.
Starbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting its fanbase do the talking.
Each year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social and search this holiday season.
ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipotle.
Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two areas marketers should focus on in the future.
Facebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show they came to play this holiday season.
Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experience at the core of brand strategy.
Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations.
Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource this holiday season.
Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-school shopping season.