Ad fraud continues to cost brands billions
Ad Industry Metrics

Ad fraud continues to cost brands billions

8y Mike O'Brien

Ad fraud continues to cost brands billions

New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...

View article
What can virtual reality mean for e-commerce? A CES demo gives us a glimpse
Strategies

What can virtual reality mean for e-commerce? A CES demo gives us a glimpse

8y Mike O'Brien

What can virtual reality mean for e-commerce? A CE...

As virtual reality becomes more accessible, it's getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in V...

View article
Five signs your brand isn't as multichannel as it should be
Marketing

Five signs your brand isn't as multichannel as it should be

8y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

View article
Get the latest analysis and reports delivered to your inbox daily
The force is strong: The best of Star Wars marketing
Strategies

The force is strong: The best of Star Wars marketing

8y Mike O'Brien

The force is strong: The best of Star Wars marketi...

Brands have shown that you don't necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Re...

View article
Tweets of the Week: The Force Awakens among brands
Social

Tweets of the Week: The Force Awakens among brands

8y Yuyu Chen

Tweets of the Week: The Force Awakens among brands

This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18. Read More...

View article
Being 'social' helped brands win on Cyber Monday
Ecommerce

Being 'social' helped brands win on Cyber Monday

8y Mike O'Brien

Being 'social' helped brands win on Cyber Monday

Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...

View article
The 2015 holiday season is more omnichannel than ever
Ecommerce

The 2015 holiday season is more omnichannel than ever

8y Catherine Magoffin

The 2015 holiday season is more omnichannel than e...

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...

View article
How to deliver tangible results on social media
Asia

How to deliver tangible results on social media

8y Sophie Loras

How to deliver tangible results on social media

DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...

View article
Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks
Asia

Tweets of the Week: AMAs and Adele keep brands rocking, while also saying t...

8y Sophie Loras

Tweets of the Week: AMAs and Adele keep brands roc...

Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing an...

View article
Brands strategize as Black Friday moves online
Ecommerce

Brands strategize as Black Friday moves online

8y Mike O'Brien

Brands strategize as Black Friday moves online

By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...

View article
Starbucks shows the power of silence during the red cup controversy
Social

Starbucks shows the power of silence during the red cup controversy

8y Mike O'Brien

Starbucks shows the power of silence during the re...

Starbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting...

View article
When should you start your holiday marketing?
Ecommerce

When should you start your holiday marketing?

8y Mike O'Brien

When should you start your holiday marketing?

Each year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social an...

View article
Ads of the week: Halloween edition
Display Advertising

Ads of the week: Halloween edition

8y Mike O'Brien

Ads of the week: Halloween edition

ClickZ is celebrating Halloween early with ads created in the spirit of the holiday. Check out some of our favorites from Target, Snickers, and Chipot...

View article
Where is video going? 5 areas for marketers to focus on
Media

Where is video going? 5 areas for marketers to focus on

8y Mike O'Brien

Where is video going? 5 areas for marketers to foc...

Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...

View article
Where does social media fit in the holiday shopping season?
Social

Where does social media fit in the holiday shopping season?

8y Mike O'Brien

Where does social media fit in the holiday shoppin...

Facebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show the...

View article
How Target's new ads show the real value of Shazam
Media

How Target's new ads show the real value of Shazam

8y Tessa Wegert

How Target's new ads show the real value of Shazam

Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...

View article
Tencent Opens WeChat Moments to All Advertisers
Asia

Tencent Opens WeChat Moments to All Advertisers

9y Sophie Loras

Tencent Opens WeChat Moments to All Advertisers

Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectati...

View article
Why Retailers Will Embrace the New Mobile Consumer This Holiday Season
Media

Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

9y Michael Della Penna

Why Retailers Will Embrace the New Mobile Consumer...

Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource ...

View article
5 Tips for Engaging Back-to-School Shoppers
Ecommerce

5 Tips for Engaging Back-to-School Shoppers

9y Mari Kim Novak

5 Tips for Engaging Back-to-School Shoppers

Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-...

View article
Back to the Future With Email
Asia

Back to the Future With Email

9y Ohad Hecht

Back to the Future With Email

Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...

View article
Periscope Marketing 101: Lessons from 3 New Campaigns
Social

Periscope Marketing 101: Lessons from 3 New Campaigns

9y Tessa Wegert

Periscope Marketing 101: Lessons from 3 New Campai...

According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...

View article
7 Ways to Destroy Your Mobile Conversion Rates
Media

7 Ways to Destroy Your Mobile Conversion Rates

9y Tim Ash

7 Ways to Destroy Your Mobile Conversion Rates

Too many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to main...

View article
World Emoji Day Illustrates Global Impact
Social

World Emoji Day Illustrates Global Impact

9y Mike O'Brien

World Emoji Day Illustrates Global Impact

While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. R...

View article
Can Snapchat Help McDonald's Combat its Millennial Problem?
Marketing

Can Snapchat Help McDonald's Combat its Millennial Problem?

9y Mike O'Brien

Can Snapchat Help McDonald's Combat its Millennial...

Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the p...

View article
Connecting With Asia's New Age Consumers
Asia

Connecting With Asia's New Age Consumers

9y Nellie Chan

Connecting With Asia's New Age Consumers

LinkedIn's Nellie Chan offers the following insight into Asia's affluent Millennials and how to engage with them through social. Read More...

View article
UGC Is the Key to Instagram Success [Study]
Social

UGC Is the Key to Instagram Success [Study]

9y Mike O'Brien

UGC Is the Key to Instagram Success [Study]

User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. R...

View article
Brands Fight Ad Blindness With Interactive Experiences
Media

Brands Fight Ad Blindness With Interactive Experiences

9y Mike O'Brien

Brands Fight Ad Blindness With Interactive Experie...

Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...

View article