Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]
Conference Coverage

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLN...

9y Mike O'Brien

Brands Should Focus More on Owned "Middleweight Co...

At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...

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In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust
Data insights

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands...

9y Jennifer Wolfe

In a Digital World of Phishing, Hacks, & Count...

Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...

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Data Breaches and Brand Management: How to Preserve Your Brand Value
Analytics

Data Breaches and Brand Management: How to Preserve Your Brand Value

9y McNeal Maddox

Data Breaches and Brand Management: How to Preserv...

With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...

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Facebook to Boost Businesses' Sales With New Ad Unit
Social

Facebook to Boost Businesses' Sales With New Ad Unit

9y Yuyu Chen

Facebook to Boost Businesses' Sales With New Ad Un...

The social media giant introduced a new ad solution called "product ads" today, which was created specifically to help businesses sell their products ...

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The Home Depot Rocks Social Media [Study]
Data insights

The Home Depot Rocks Social Media [Study]

9y Mike O'Brien

The Home Depot Rocks Social Media [Study]

Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...

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Action/Reaction: Triggered Messages and Newton’s Third Law of Motion
B2C Email Marketing

Action/Reaction: Triggered Messages and Newton’s Third Law of Motion

9y Jim Davidson

Action/Reaction: Triggered Messages and Newton’s T...

In order to best engage with your customers, first determine which kind of triggered messages will provide the most value and then work backward to fi...

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GM Puts Local Search in the Driver's Seat With AtYourService
Ecommerce

GM Puts Local Search in the Driver's Seat With AtYourService

9y Emily Alford

GM Puts Local Search in the Driver's Seat With AtY...

GM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major...

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10 Best Social Media Wins of 2014
Social

10 Best Social Media Wins of 2014

9y Emily Alford

10 Best Social Media Wins of 2014

From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social...

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Fruit of the Loom Shares Rules of Underwear Giving
Marketing

Fruit of the Loom Shares Rules of Underwear Giving

9y Emily Alford

Fruit of the Loom Shares Rules of Underwear Giving

Banner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family sho...

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Mobile 2015: 4 Trends to Watch
Media

Mobile 2015: 4 Trends to Watch

9y Tessa Wegert

Mobile 2015: 4 Trends to Watch

The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Read More...

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A Look at the Inbox: When Did Black Friday Really Start?
B2C Email Marketing

A Look at the Inbox: When Did Black Friday Really Start?

9y Jim Davidson

A Look at the Inbox: When Did Black Friday Really ...

Marketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday, a...

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Target and TOMS Partner to Give Back This Christmas
Ecommerce

Target and TOMS Partner to Give Back This Christmas

9y Emily Alford

Target and TOMS Partner to Give Back This Christma...

To allow consumers to give as well as get, Target and TOMS will donate food and clothing to those in need with every purchase from their collaborative...

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2 Successful Holiday Strategies for Online Retail
Search

2 Successful Holiday Strategies for Online Retail

9y Team ClickZ

2 Successful Holiday Strategies for Online Retail

Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website. Read More...

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Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social
Marketing

Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Soc...

9y Tessa Wegert

Real-Life Reactvertising: 3 Ways to Boost Your Tre...

Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Read More...

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What #AlexFromTarget Can Teach Us About Seizing Social Opportunities
Social

What #AlexFromTarget Can Teach Us About Seizing Social Opportunities

9y Emily Alford

What #AlexFromTarget Can Teach Us About Seizing So...

On Sunday, a tweet about Alex, a Target employee, became a hit on social media, making the teenager an instant celebrity and providing Target with the...

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3 Brands, 3 Social Media Strategies for Halloween
Social

3 Brands, 3 Social Media Strategies for Halloween

9y Tessa Wegert

3 Brands, 3 Social Media Strategies for Halloween

The Halloween holiday is a great time for marketers to get creative and ramp up their social media marketing efforts. Here are three brands with three...

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5 Ways to Improve Social Commerce
Social

5 Ways to Improve Social Commerce

9y Angie Pascale

5 Ways to Improve Social Commerce

These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Read More...

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Wearables: Bridging Digital to the Real World
Conference Coverage

Wearables: Bridging Digital to the Real World

10y Emily Alford

Wearables: Bridging Digital to the Real World

Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers....

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5 Best Practices to Steal for Your Holiday Marketing Campaign
Marketing

5 Best Practices to Steal for Your Holiday Marketing Campaign

10y Kristin Kovner

5 Best Practices to Steal for Your Holiday Marketi...

Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app,...

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Brand Magazines Can Create Content Marketing Kings
Marketing

Brand Magazines Can Create Content Marketing Kings

10y Tessa Wegert

Brand Magazines Can Create Content Marketing Kings

Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing...

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Amazon and Google: Friends, Enemies or Frenemies?
Paid Search

Amazon and Google: Friends, Enemies or Frenemies?

10y Yuyu Chen

Amazon and Google: Friends, Enemies or Frenemies?

Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords...

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YouTube Drives More Sales Than Other Social Media Platforms [Study]
Media

YouTube Drives More Sales Than Other Social Media Platforms [Study]

10y Emily Alford

YouTube Drives More Sales Than Other Social Media ...

A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other...

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Twitter and Apple Are Changing the Way We Shop
Social

Twitter and Apple Are Changing the Way We Shop

10y Michael Della Penna

Twitter and Apple Are Changing the Way We Shop

Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing o...

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Apple Pay to Revolutionize Digital Payment Solutions
Ecommerce

Apple Pay to Revolutionize Digital Payment Solutions

10y Emily Alford

Apple Pay to Revolutionize Digital Payment Solutio...

After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Read More...

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Video Ads Are "Taking Over" Spotify
Media

Video Ads Are "Taking Over" Spotify

10y Emily Alford

Video Ads Are "Taking Over" Spotify

Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platform...

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Mobile Coupons to Reach More Than 1 Billion Consumers: Study
Ecommerce

Mobile Coupons to Reach More Than 1 Billion Consumers: Study

10y Mike O'Brien

Mobile Coupons to Reach More Than 1 Billion Consum...

British research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That co...

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Twitter's Mitro Acquisition Could Yield Better Targeted Ads
Social

Twitter's Mitro Acquisition Could Yield Better Targeted Ads

10y Yuyu Chen

Twitter's Mitro Acquisition Could Yield Better Tar...

A few years after the purchase of location-aware app maker Mixer Labs, Twitter has acquired password-security start-up Mitro to collaborate on geo-rel...

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