Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...
View articleIn an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catal...
View articleIn an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly...
View articleTwitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further wit...
View articleGone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on ne...
View articleViewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Read Mor...
View articleData breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, markete...
View articleSuccess on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an ey...
View articleThe brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014. Read ...
View articleGreater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from ...
View articleThe brand is encouraging fans to use the hashtag #MyKindofHoliday to talk about traditions and to access Pinterest content for easy party ideas. Read ...
View articleAs brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Read More...
View articlePinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move i...
View articleNo more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save....
View articleTarget and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Read More...
View articleT-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive t...
View articleWe need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Read More...
View articleIn 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas...
View articleEbay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...
View articleWhich brands will have the best social media campaigns this holiday season? Vote each week for your picks! Read More...
View articleRetailers appear to be clobbering JCPenney and Kohl's for social engagement. Read More...
View articleSocial stats show one retailer is clearly besting another in the days before Black Friday. Read More...
View articlePromoted Tweets become holiday marketing battleground. Read More...
View articleBrands commit mentors in expansion of two-year-old incubator. Read More...
View articleWhat do nail polish, Oprah, and hot dads have in common? Read More...
View articleForgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Read More...
View article