Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research
Media

Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

10y Lisa Lacy

Cross-Channel Sales to Grow, Spurred by In-Store M...

Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...

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Target’s "In a Snap" App Makes Catalogs, Ads Shoppable
Media

Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

10y Lisa Lacy

Target’s "In a Snap" App Makes Catalogs, Ads Shopp...

In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catal...

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Light a Candle for the Digital Marketer in an Age of Privacy Confusion
Actionable Analysis

Light a Candle for the Digital Marketer in an Age of Privacy Confusion

10y Andrew Edwards

Light a Candle for the Digital Marketer in an Age ...

In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly...

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Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live
Conference Coverage

Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

10y Danny Goodwin

Twitter Canada's Kirstine Stewart Brings Moments t...

Twitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further wit...

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Advertising and Media Agencies: The Future Is Now
Analytics

Advertising and Media Agencies: The Future Is Now

10y Pelin Thorogood

Advertising and Media Agencies: The Future Is Now

Gone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on ne...

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Target Turns TV Viewership Into a Shoppable Experience on Second-Screen
Media

Target Turns TV Viewership Into a Shoppable Experience on Second-Screen

10y Yuyu Chen

Target Turns TV Viewership Into a Shoppable Experi...

Viewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Read Mor...

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SXSW, Not All That Keeps CMOs Up at Night
Analytics

SXSW, Not All That Keeps CMOs Up at Night

10y Bryan Eisenberg

SXSW, Not All That Keeps CMOs Up at Night

Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, markete...

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10 Ways Your Brand Can Stand Out on Twitter
Social

10 Ways Your Brand Can Stand Out on Twitter

10y Bob Cargill

10 Ways Your Brand Can Stand Out on Twitter

Success on Twitter takes time as well as a deep knowledge of the best practices that only comes with experience through trial and error. Keeping an ey...

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Target Taps Pinterest Users as Latest Designer Collaborators
Ecommerce

Target Taps Pinterest Users as Latest Designer Collaborators

10y Lisa Lacy

Target Taps Pinterest Users as Latest Designer Col...

The brand is teaming up with three popular Pinterest users to create limited-time party-planning collections that will roll out throughout 2014. Read ...

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VIDEO: What Should Digital Marketers be Focused on in 2014?
Marketing

VIDEO: What Should Digital Marketers be Focused on in 2014?

10y Melanie White

VIDEO: What Should Digital Marketers be Focused on...

Greater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from ...

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Target Crafts Hashtag and Pinterest-Heavy Holiday Campaign
Marketing

Target Crafts Hashtag and Pinterest-Heavy Holiday Campaign

10y Lisa Lacy

Target Crafts Hashtag and Pinterest-Heavy Holiday ...

The brand is encouraging fans to use the hashtag #MyKindofHoliday to talk about traditions and to access Pinterest content for easy party ideas. Read ...

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Marketers Call for a Reality Check in Female-Targeted Campaigns
Marketing

Marketers Call for a Reality Check in Female-Targeted Campaigns

11y Matt Kapko

Marketers Call for a Reality Check in Female-Targe...

As brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Read More...

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Pinterest Introduces Rich Pins for Better Brand Collaboration
Social

Pinterest Introduces Rich Pins for Better Brand Collaboration

11y Jennifer Slegg

Pinterest Introduces Rich Pins for Better Brand Co...

Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move i...

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Wanderful Brings Social Shopping to Newspapers
Social

Wanderful Brings Social Shopping to Newspapers

11y Susan Kuchinskas

Wanderful Brings Social Shopping to Newspapers

No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save....

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Target Sponsors Lyric-Writing Promo to Push Exclusive Album
Marketing

Target Sponsors Lyric-Writing Promo to Push Exclusive Album

11y Lisa Lacy

Target Sponsors Lyric-Writing Promo to Push Exclus...

Target and Mindless Behavior are asking teens to rewrite lyrics to a song that will be available exclusively through Target. Read More...

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Companies Get Kudos for Social Media Responsiveness
Social

Companies Get Kudos for Social Media Responsiveness

11y Mary Lisbeth D'Amico

Companies Get Kudos for Social Media Responsivenes...

T-Mobile, Target and Best Buy get it, but Netflix, Samsung Mobile and AT&T are botching it. These US brands were among the most and least responsive t...

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Technology Is Helping to Redefine the 'Last 3 Feet' In-Store
Social

Technology Is Helping to Redefine the 'Last 3 Feet' In-Store

11y Janice Diner

Technology Is Helping to Redefine the 'Last 3 Feet...

We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Read More...

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Social Buzz Finds Shoppers Psyched for Holidays
Ad Industry Metrics

Social Buzz Finds Shoppers Psyched for Holidays

11y Susan Kuchinskas

Social Buzz Finds Shoppers Psyched for Holidays

In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas...

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Passbook: A Smart Move for Brands and Apple
Asia

Passbook: A Smart Move for Brands and Apple

12y Simon Small

Passbook: A Smart Move for Brands and Apple

Here's how and why. Read More

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Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Audience

Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race

12y Kate Kaye

Ebay Beat Groupon, LivingSocial in Mobile Shopping...

Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...

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ClickZ Holiday Social Showdown: Vote Your Picks!
Social

ClickZ Holiday Social Showdown: Vote Your Picks!

12y ClickZ News Staff

ClickZ Holiday Social Showdown: Vote Your Picks!

Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Read More...

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Facebook Face-off: Macy's And Target Score Early Holiday Wins
Social

Facebook Face-off: Macy's And Target Score Early Holiday Wins

12y Christopher Heine

Facebook Face-off: Macy's And Target Score Early H...

Retailers appear to be clobbering JCPenney and Kohl's for social engagement. Read More...

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Target's Facebook Engagement Beating Kohl's By 7X
Social

Target's Facebook Engagement Beating Kohl's By 7X

12y Christopher Heine

Target's Facebook Engagement Beating Kohl's By 7X

Social stats show one retailer is clearly besting another in the days before Black Friday. Read More...

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JCPenney Hijacks Target on Twitter Before Black Friday
Data insights

JCPenney Hijacks Target on Twitter Before Black Friday

12y Christopher Heine

JCPenney Hijacks Target on Twitter Before Black Fr...

Promoted Tweets become holiday marketing battleground. Read More...

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W+K Connects Coke, Target to Mobile Tech Startups
Marketing

W+K Connects Coke, Target to Mobile Tech Startups

13y Joan Voight

W+K Connects Coke, Target to Mobile Tech Startups

Brands commit mentors in expansion of two-year-old incubator. Read More...

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Brands and Sites Partner to Kick Off Summer
Media

Brands and Sites Partner to Kick Off Summer

13y Tessa Wegert

Brands and Sites Partner to Kick Off Summer

What do nail polish, Oprah, and hot dads have in common? Read More...

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The Case for Creative Integration - Ignore at Your Own Peril
Marketing

The Case for Creative Integration - Ignore at Your Own Peril

13y Robin Neifield

The Case for Creative Integration - Ignore at Your...

Forgettable ads and dumb websites litter the digital landscape. Consider these six tips to avoid those pitfalls. Read More...

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